Air Protect(TM) to Launch in New Safety 1st Car Seat
FOXBORO, MA and MONTREAL, QC, June 29 /CNW Telbec/ - Dorel Juvenile
Group, Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the
nation's largest juvenile products manufacturer, today announced the launch of
Air Protect(TM), the most innovative and groundbreaking safety feature ever
offered in a car seat. Developed in conjunction with Kettering University's
renowned Crash Safety Center, Air Protect(TM) is designed to protect children
in side impact collisions, putting a state-of-the-art layer of air protection
where it's needed most, around the child's head.
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Side impact crashes have dramatically increased over the past two decades
and are today the deadliest kind of crashes for children. The vast majority of
these fatalities are due to head trauma, according to the U.S. National
Highway Traffic Safety Administration (NHTSA).
How Air Protect(TM) Works
Through the precise release of air, Air Protect(TM) compresses and
shields children from side impact intrusion and immediately reduces crash
forces where the child is most vulnerable - the head. Air Protect(TM) does
this by extending ride-down, the amount of time it takes to slow a child's
movement in a crash. By extending ride-down time, Air Protect(TM) creates a
slower, softer landing.
The Dorel/Kettering Method
Air Protect(TM) was developed as a result of a revolutionary testing
method. The Dorel/Kettering Method uses an intruding door technique, instead
of a fixed door, to simulate a side impact crash with far more accuracy. In a
side impact crash, a car door moves inward, toward the child.
"Dorel continues to be the leader in the car seat category and with this
unique testing approach has created a new level of side impact protection for
children, the likes of which have never been seen before," commented Dave
Taylor, President of Dorel Juvenile Group US. "This new testing method is so
significant that we have shared our findings with the National Highway Traffic
Safety Administration, supporting NHTSA's efforts to provide more
comprehensive regulation for side impact crash testing."
Over the past two years, Dorel's team of industry-leading car seat
engineers have collaborated with researchers at Kettering University to study
side impact crashes. Founded by General Motors in 1919, Kettering University
has been at the center of many of the auto industry's safety innovations for
decades. "The Dorel/Kettering Method and Air Protect(TM) are truly
break-through advancements for child passenger safety," said Janet
Brelin-Fornari, Ph.D., and Director of Kettering's Crash Safety Center.
Specializing in pediatric crash safety, Brelin-Fornari oversees the crash
safety curriculum at Kettering.
"The technology is so revolutionary that we will be rolling it out
globally - incorporating it in Dorel car seats in Europe and Australia, in
addition to North America," said Hani Basile, Global Dorel Juvenile Group
President and Chief Executive Officer.
Road safety is especially important this summer as millions of families
plan to travel to vacation destinations by car. According to the Automobile
Association of America (AAA), an estimated 27 million Americans will travel by
car this summer, many with children in the back seat.
Air Protect(TM) Being Launched in new Safety 1st Complete Air Car Seat
Air Protect(TM) is being offered in the new Safety 1st Complete Air car
seat in black/gray and brown/orange. In addition to offering the best side
impact protection, the Safety 1st Complete Air with Air Protect(TM) is easy to
install, with Safety 1st's QuickFit(TM) Harness System, among other features.
"We know that proper installation and use are critical to a child's safety
too," added Dorel's Taylor.
A convertible car seat for children 5 to 50 pounds, Safety 1st's Complete
Air is available for pre-order beginning July 1 at Babies"R"Us stores and
online at Babiesrus.com and Babiesrus.ca. In August, Toys"R"Us and Babies"R"Us
stores will be the first to offer the Complete Air car seat with Air
Protect(TM), followed by other retailers later in the year. To learn more,
visit www.safety1st.com/airprotect. Safety 1st has been the definitive leader
and innovator in child safety products for the home and car for the past 25
Air Protect(TM) Technology will also be extended to other Dorel car
seats, including Maxi Cosi, Eddie Bauer and Cosco car seats.
About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates style and
excitement in equal measure to safety, quality and value. The Company's
lifestyle leadership position is pronounced in both its Juvenile and Bicycle
categories with an array of trend-setting products. Dorel's powerfully branded
products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in
Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in
Recreational/Leisure. Dorel's Home Furnishings segment markets a wide
assortment of furniture products, both domestically produced and imported.
Dorel is a US $2.2 billion company with 4,700 employees, facilities in
eighteen countries, and sales worldwide.
For further information:
For further information: Media: Caroline Pierce, (617) 585-5778,
firstname.lastname@example.org; Dorel Corporate: Rick Leckner, (514) 731-0000,