Don't Turn Your Back on Asthma - Get an Apod(TM)



    LONDON, April 19 /CNW/ - The asthma inhaler has been transformed. With
cool modern colours including two that glow in the dark and a thermo chromic
(heat change sensitive) version; children, teenagers and sufferers of all ages
now have a clever, stylish choice that also keeps their inhalers clean.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20070419/252961)

    Apods(TM) can be purchased online at www.asthmapods.com.

    The iconic looking Apod(TM) is a new funky clip-on case that encapsulates
the ugly old inhaler. The unique design is easy to use, aesthetically pleasing
and sits comfortably in your hand. An integral cap that won't get lost
prevents debris/dust from pockets, handbags etc, getting inside the inhaler,
keeping what you inhale limited to the medicine.
    Ben Oakley Design Limited (BOD), designer of the Apod(TM), created
Computer Aided Design drawings with technicians at The Royal College of Art,
London.
    Our premium Apod(TM) product is UK food standard and toy industry
approved. The Apod(TM) is 100% recyclable and manufactured in the UK. B&K Ltd,
who are affiliated with Action for Blind People, are packaging this new
product. Included within the packaging is the Apod(TM) leaflet which heightens
asthma awareness for both sufferers and carers.
    BOD commissioned an independent survey from OMD, one of the largest and
most influential media communications specialists operating in 80 countries
worldwide. Among numerous other findings, nearly half of the survey
respondents thought the Apod(TM) would reduce the stigma of using inhalers in
public (Summary at www.asthmapods.com).
    We are raising global awareness and plan to donate a percentage of our
profits to fund research at selected universities with accredited asthma
research departments, such as Imperial College London and University of
Pittsburgh, USA.
    According to US Census Bureau 2004 extrapolations, the estimated global
population of people who are managing asthma at any given time exceeds 374
million. (see asthma facts by country at www.asthmapods.com, click on asthma
info)

    Ben Oakley, designer and inventor of the Apod(TM) said;

    "This is a fantastic product solution to a brilliant invention. The
inhaler has saved thousands of lives; we have now transformed it with a new
iconic identity."

    Read the Apod(TM) story 'How change can happen in one dramatic moment' at
www.asthmapods.com, click on about apod, see celebrities; Nicola Tappenden,
Lee Ryan.

    Photo:
    http://www.newscom.com/cgi-bin/prnh/20070419/252961





For further information:

For further information: Ben Oakley, Managing Director, Tel:
+44-(0)8447-700284, E-mail: ben@asthmapods.com; Paul Tebbutt, Marketing
Director, Tel: +44-(0)8447-700284, E-mail: paul@asthmapods.com

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ASTHMAPODS

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