Dolce Vita Pets and Canadian Tire Introduce Vet-Recommended Heat Therapy with Therabed(TM) Therapeutic Pet Beds in Canada



    BELLEVUE, WASH., October 23 /CNW/ - Canadian Tire and Dolce Vita Pets
today announced that all of Canadian Tire Retail's 468 stores will carry the
Therabed(TM) pet beds, with veterinarian-recommended heat therapy, just in
time for winter. The therapeutic, heated Therabed(TM) was designed to address
the needs of the more than 50 million pets with muscle, joint and bone pain -
some as young as one year old - by delivering consistent, low-level heat to
improve pet health and mobility. The Therabed(TM) pet beds will be available
in stores and online beginning November 1.

    "Many of us care for our pets like they're a member of the family," said
Kent Baker, CEO, Dolce Vita Pets. "What most people don't realize is that by
the age of six, a dog is considered to be in the senior stages of life. And,
just like many of us, aches and pains become more prevalent with age,
affecting our mobility and quality of life. We designed the Dolce Vita
Therabed to provide pets with low-level heat therapy to reduce joint and
muscle pain and help them live more active, healthy lives. We're thrilled
these products will now be available in Canada for the first time through
Canadian Tire."

    The Therabed was designed for the comfort and welfare of pets and is
especially effective at alleviating the aches and pains associated with
arthritis and joint problems, which can flare up in winter's cold, wet
weather. With the flick of a switch, the Therabed pet bed provides gentle
therapeutic radiant heat that's evenly distributed within a comfortable, soft
cushion - giving pets relief from the symptoms of joint and bone problems.

    "Numerous studies have proven that - just like humans - heat therapy is
very effective for pets with muscle, bone and joint problems," explains Karen
"Doc" Halligan, DVM. "Applying low-level heat to stiff and sore muscles and
joints increases blood flow, improves circulation and mobility, and alleviates
pain - allowing animals to rest and recuperate properly."

    The Therabed(TM) pet beds feature a proprietary Flat Screen Heater to
uniformly distribute warm, therapeutic heat throughout the bed. The low-level
warmth provided by Dolce Vita's pet beds has been scientifically proven to
reduce pain and increase mobility by relieving sore joints and muscles,
stimulating circulation and improving activity level in pets.

    The Therabed functions on a safe, low power electrical system so pet
owners can leave the bed on all day without worrying about the safety of their
pet. The Therabed is available in a variety of sizes to fit dogs and cats from
6-60 pounds and ranging from $59.00 (CAN) to $129.99 (CAN). It's available in
a soft green or cafe mocha and tan microsuede covers which are stain, water
and scratch resistant, and easily unzip for washing. The beds will be
available at all of Canadian Tire's stores in the Pet department as well as
online at www.canadiantire.ca beginning November 1.

    About Dolce Vita Pets

    Dolce Vita Pets, Italian for the "Sweet Life," is the first brand of pet
beds that use therapeutic heating & cooling for your pet's wellness. The
DuoTemp pet bed is the first bed of its kind to offer both heating and cooling
in one product. When on, air circulates evenly inside the soft, high-density
foam and not directly on your pet. The durable fabric cover is water and stain
resistant, removable and easy to clean. The low voltage system is safe for
pets and keeps their body temperature within its normal range. Other products
in the Dolce Vita Pets line include premium heated and therapeutic beds and
cushions for the home and car, including the Therabed, (TM) which is designed
to enhance your pets' quality of life, health and mobility. Visit
www.DolceVitaPets.com for more information.




For further information:

For further information: LPI Communications Leasa Ireland/Melody
Parrette , 310-321-7807 leasa@lpicommunications.com or Dolce Vita Aly Johnsen,
425-274-7657 AJ@coldheat.com

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