Dogs heed the call to "go green"



    When it comes to environmental responsibility, modern dogs are cleaning
    up their act.

    VANCOUVER, Sept. 17 /CNW/ - Modern dogs aren't just lounging in luxury;
they're helping save the planet. From planet-friendly clothing to reading
material, new "green" dog products mean that even our furry friends can get in
on the eco-awareness trend. Case in point: Modern Dog magazine just unleashed
its new, environmentally-friendly fall '07 issue, currently on newsstands
across North America. The "green" issue not only highlights ecologically-sound
dog companies and products, but also marks the magazine's switch to printing
on Forest Stewardship Council certified paper (FSC) paper with recycled
content, meaning that the paper is derived from managed forests and
post-consumer waste, not old growth timber.
    Featured are "Green Staff Picks," Modern Dog staffers' favourite
environmentally- and socially-responsible dog products, as well as "Companies
with Conscience" and "Doggie Styles: Green is the New Black." Highlighted
products include:

    
    -  Biodegradable dog poo bags (that, unlike plastic bags, won't be in the
       landfill an estimated 500-1000 years from now)
    -  Dog bicycle trailers designed for big dogs - perfect for the morning
       commute
    -  Recyclable, non-toxic dog toys with a charitable kick back
    -  Eco-conscious couture such as doggie parkas made from reconstructed,
       recycled natural fibers
    

    Publisher and Editor-in-Chief, Connie Wilson, says "these products are a
good example of what to look for. Where and how we spend our dollars sends a
powerful message and those of us with dogs have a great opportunity to align
our personal politics and our wallets. In 2007, Americans alone are expected
to spend over $40 billion on their pets (APPMA). Let your choices as a
consumer speak for you and your dog. It's about making personal choices that
affect positive change."
    Also featured is "Our Dogs, Our Guides," an exclusive interview with
spiritual teacher and NY Times best-selling author Eckhart Tolle, in which he
discusses how dogs can lead us to enlightenment, as well as the role dogs play
in our increasingly alienated society.

    Modern Dog, the lifestyle magazine for modern dogs and their companions,
is distributed throughout North America.

    Photos for publication, including Publisher Connie Wilson and her dog
biking to work and the fall cover featuring actress Emmanuelle Vaugier, are
available at www.moderndogmagazine.com/pressroom.





For further information:

For further information: Jennifer Nosek at
jennifer@moderndogmagazine.com or 1-866-734-3131

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