Yahoo! Canada and Universal Music Canada Reveal "Up Yours" - Canadian
bands upload videos to site and users vote for winner
TORONTO, March 12 /CNW/ - Bands, performers and independent artists get
ready to duke it out in Canada's online music contest - "Up Yours" which runs
from March 7 - April 10, 2007. Yahoo! Canada and Universal Music Canada are
teaming up to give independent musicians a shot at stardom by uploading videos
or footage from a performance onto the "Up Yours" microsite
www.upyourmusic.yahoo.ca. Yahoo! users can vote for their favourite band or
video, the more votes a band has, the better shot they have at winning the
grand prize. It's that simple.
The grand prize includes $10,000.00 plus 30 hours of studio time at Metal
Works; a Metal Works scholarship; music gear and the chance to score a
recording deal with Universal Music Canada. The estimated value is of the
Grand Prize is $35,000.00 but one can't put a price tag on the publicity,
promotion and star quality the group will get when they win this contest.
"There is no question that video and music have a huge presence online,"
said Kerry Munro, General Manager of Yahoo! Canada. "We are thrilled to work
with Universal Music Canada to showcase up-and-coming Canadian artists and
include users in the process of choosing their favourite new band on the
Yahoo! reaches over 71 per cent of the Canadian online population each
month. This contest will connect Yahoo! Canada users to independent music
artists across the country opening up a new way for bands to reach fans and
"Discovering Canadian musical talent is the essence of our industry and
to diversify the process with partners Yahoo and the UP YOURS campaign is the
most exciting of endeavours," commented Randy Lennox, President & CEO,
Universal Music Canada. "Universal Music Canada looks forward to working with
Yahoo and their many users on finding and promoting up-and-coming Canadian
To register or vote for the band you like most or just read about the
contest go to www.upyourmusic.yahoo.ca.
For more information or to speak with Kerry Munro from Yahoo! Canada,
please contact Julia Stein or Clive Hobson, details below.
About Universal Music Canada
Universal Music Canada, a unit of Universal Music Group, is Canada's
leading music organization maintaining a current market share of 37.8%. For
further information on Universal Music Canada please visit www.umusic.ca.
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www.yahoo.qc Yahoo! Canada is headquartered in
For further information:
For further information: Media contacts: Clive Hobson, Yahoo! Canada,
(416) 848-6184, firstname.lastname@example.org; Tyson Parker, Universal Music Canada,
(416) 718-4065, Tyson.email@example.com; Julia Stein, (416) 645-3683,