Dodge Unleashes Game-changer Into Truck Market



    All-new 2009 Dodge Ram Breaks From the Herd

    
    -   Dodge Ram's first-ever crew cab including hew interiors with premium
        seating, soft-touch materials, redesigned controls, floor console
        with shifter, and even more storage options

    -   New 5.7-liter HEMI(R) V-8 provides more horsepower (380 hp) and
        torque (404 lb.-ft.), with increased fuel economy (an estimated
        4 percent)

    -   More than 35 new or improved features and more than 30 safety
        features, including standard four-wheel Anti-lock Brake System and
        Electronic Stability Program with Hill Start Assist and Trailer Sway
        Control

    -   Industry-first RamBox cargo management system (crew cab) includes
        versatile, weatherproof, lockable, illuminated and drainable storage
        bins built into bed rails (a total of 8.6 cubic feet of space);
        pickup bed dividers; 2-foot bed extender; and cargo rail system with
        four sliding, adjustable cleats

    -   First-in-segment "store in the floor" storage bins with removable
        liners, big enough for ten 12-ounce beverages and ice, segment heated
        and ventilated front seats and coil-spring, multilink rear suspension
        fitted to a solid rear axle provides ride and handling capabilities
        unexpected in a pickup truck
    

    WINDSOR, ON, Jan. 13 /CNW/ - Dodge has been building trucks since 1917.
Throughout its storied history, Dodge introduced a number of innovative
trucks - the original "Suburban," aerodynamic Airflow-model trucks and the
ultra-capable Power Wagon. But it was in 1994 that Dodge introduced a
revolutionary Ram in the light-duty pickup market, with its "big rig" styling
and iconic crosshair grille.
    "We put a truck on the market that tripled our market share," said Ralph
Gilles, Vice President - Jeep(R)/Truck Design Studio, Chrysler LLC. "Our
design was polarizing - people loved it or hated it. But the people who loved
it, bought it. They still do, because Dodge Ram continues to stand out from
the herd of 'me-too' trucks."
    For the redesign of its all-new, next-generation Ram, Dodge pulled out
all the stops.
    "The Canadian truck market is such a significant segment that in 2007,
pickup trucks, including the Dodge Ram, made up four of the six best selling
vehicle nameplates in the industry," said Mark Bosanac, Vice-President -
Marketing for Chrysler Canada Inc. "To further build on our truck leadership,
we designed the 2009 Dodge Ram to be the most stylish and useful truck out
there."

    Capability

    In addition to the new-generation 5.7-litre HEMI which produces 380 hp
(283 kW) and 404 lb.-ft. (548 N-m) of torque, the all-new 2009 Dodge Ram
offers a 4.7-litre V-8 providing 310 horsepower (231 kW) and 330 lb.-ft.
(447 N-m) of torque, and a 3.7-litre V-6 generating 215 horsepower (160 kW)
and 235 lb.-ft. (319 N-m) of torque; a six-speed manual transmission and four-
and five-speed automatic transmissions; part-time and on-demand four-wheel
drive transfer cases; and 3.21, 3.55, 3.92 and 4.10 axle ratios. A light-duty
diesel engine is set to arrive after 2009.
    The all-new 2009 Dodge Ram is offered in standard cab, Quad Cab(R) and
crew cab, with three box lengths: 8-foot or 2,438 mm (regular cab),
6-foot-4-inches or 1,951 mm (regular cab and Quad Cab), and a new-for-2009 box
length of 5-foot-7-inches or 1,737 mm (crew cab). Five trim levels are
available, each with a unique appearance: ST, SLT, TRX, Sport, and the
top-of-the-line Laramie.
    An improved frame design incorporating high-strength steel supports an
all-new, first-in-segment, multi-link coil spring rear suspension that
improves ride and handling characteristics without sacrificing payload (up to
an estimated 1,840 pounds or 836 kg) and towing capability (up to an estimated
9,100 pounds or 4136 kg).

    Convenience

    The all-new 2009 Dodge Ram crew cab features an available
first-in-segment RamBox cargo management system that provides weatherproof,
lockable, illuminated and drainable storage compartments integrated into both
fender sides for effortless access and convenience. Each box holds up to 4.3
cubic feet of whatever - such as five cases (120 cans) of 12-ounce beverages.
    The RamBox system includes a bed divider, built-in 2-foot bed extender
for oversize loads and a rail system with sliding, adjustable cleats for
infinitely adjustable tie-down capability. The 2009 Dodge Ram's tailgate
features a standard assist feature that reduces the effort needed to raise and
close the tailgate.
    Another new segment-first innovation for the 2009 Dodge Ram crew cab is a
pair of "store in the floor" bins with removable liners that offer even more
versatile storage - large enough for ten 12-ounce beverages and ice.
    There are many other convenient storage locations throughout the all-new
2009 Dodge Ram including a large upper glove box, map pockets in door panels
and a configurable center console.
    Technically sophisticated, yet simple-to-navigate electronic and
infotainment choices include MyGIG Multimedia Infotainment System with
30-gigabyte hard drive, navigation system, and a rear-seat DVD entertainment
system available in the Quad Cab and crew cab. Also available is
first-in-segment live SIRIUS Backseat TV(TM).
    Other premium amenities include first-in-segment heated and ventilated
front seats, available heated rear seats, first-for-Dodge heated steering
wheel, one-touch up/down driver and passenger windows, automatic-on headlamps
and dual-zone automatic temperature control - a first for Dodge Ram.

    Craftsmanship

    In addition to the exterior, the all-new interior of the 2009 Dodge Ram
stands out with a renewed emphasis on craftsmanship expressed in premium
interior appointments including six-ring instrumentation, redesigned controls,
chrome accents, premium seating with improved bolsters and two-tone
upholstery. An automatic-transmission floor shifter, incorporated into a
configurable center console, is available for the first time in a Dodge Ram.
All 2009 Dodge Ram interiors are significantly upgraded with "soft-touch"
materials that feature industry-first two-tone technology and premium fit and
finish. Full-width contrasting stitching is offered on soft-touch instrument
panels for Sport and Laramie models.
    On the exterior, the all-new 2009 Dodge Ram features a redesigned
aluminum hood with a large power bulge and a forward-canted grille, imparting
a "head down, ready to charge" attitude, while front and rear bumpers wrap
around each body side. The rear bumper on HEMI-equipped models is radiused
over chromed dual exhaust tips - a first in light-duty pickups. Attractive
20-inch wheels are available in three styles. Sills are pulled down to cover
frame rails for a premium appearance. Badges are three-dimensional, rather
than decals, and are designed to stand out. The sculpted Ram's-head badge on
the tailgate is 250 percent larger than the previous badge.

    Safety

    On the safety and security front, the all-new 2009 Dodge Ram offers more
than 30 active and passive safety features, including standard front and rear
side-curtain air bags with Enhanced Accident Response System, knee bolsters,
seat-belt pre-tensioners, Anti-lock Brake System, BeltAlert(R) System, and
Electronic Stability Control; and available adjustable pedals, ParkSense(R)
Rear Park Assist and ParkView(R) Rear Back-up Camera.

    Manufacturing

    The all-new 2009 Dodge Ram will be built in two locations: Quad Cab and
crew cab models will be built at the Warren (Mich.) Assembly Plant, and
regular cab and crew cab models will be built at the St. Louis North Assembly
Plan in Fenton, Mo.

    Dodge Brand

    In 2006, Dodge sold more than 1.3 million vehicles in the global market.
Last year, Dodge introduced the all-new 2008 Dodge Grand Caravan with 35 new
or improved features including the newest innovation, the Swivel 'n Go(TM)
seating system. Dodge is entering key European volume segments with Nitro,
Caliber and Avenger. The all-new 2009 Dodge Journey will debut this year, and
will be available outside North America in both left- and right-hand drive in
mid-2008. And later this year, Dodge will introduce its modern muscle car, the
all-new Dodge Challenger.





For further information:

For further information: Chrysler Canada, Communications Department,
Daniel Labre, (519) 973-2063, Shelley Keenan, (519) 973-2312; Additional
information and news from Chrysler Canada is available on the Internet at:
http://cgmedia.chrysler.com/canada

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