Do you... Want to have a smaller environmental footprint? Want to live a healthier and greener lifestyle? Want to support a sustainable future? Then look for the EcoLogo(M) when choosing products in Canada!



    OTTAWA, March 5 /CNW Telbec/ - Reminder: Canada has a globally recognized
program to help consumers choose goods and services that are certified for
lowering environmental impact. It's called EcoLogo(M). This label has been
around for nearly 20 years and it appears on more than 3000 products in
Canada.
    For Canadians looking to use their dollars for environmental improvement,
the EcoLogo(M) identifies manufacturers that have met specific standards and
products that represent environmental leadership. The EcoLogo(M) is a reliable
label in several categories, for example:

    
    - Find EcoLogo(M) at the supermarket to choose paper towels, toilet
      paper, or cleaning detergent.
    - Choose EcoLogo(M) for your home renovations with environmentally
      preferable paint, insulation, and wallboard.
    - Look for EcoLogo(M) certified gasoline for your car to ensure ethanol
      content.
    - Stock your office with EcoLogo(M) certified technology and paper.
    - Buy EcoLogo(M) certified electricity for homes, and carbon offsets for
      air and car travel!
    

    By establishing the EcoLogo(M) as a multi-attribute certification, Canada
has chosen an ISO Type 1 eco-label program. For a product to be certified,
EcoLogo(M) must consider all the environmental impacts across the lifecycle of
the product. Canadians don't want to choose energy efficiency if it means
higher toxins, or choose sustainable forestry that has higher water pollution.
Thus, rather than measuring a single attribute (such as forestry or energy
efficiency), this certification program examines all measurable product
attributes to help consumers select overall environmental protection.
    The Government of Canada started this independent program of standards
and certification in 1988 - there was only one similar program in the world at
the time. Today, there are more than thirty-five such programs around the
world, and EcoLogo(M) continues to be one of the largest and most highly
respected. EcoLogo(M) is constantly expanding and Canadians can feel safe
knowing that the products it certifies are environmental leaders.




For further information:

For further information: To learn more about EcoLogo(M) or view the
range of products available today: Scott McDougall, (613) 247-1900,
www.ecologo.org

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TERRACHOICE ENVIRONMENTAL MARKETING

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