NEW BRAND SETS SAIL WITH JAKE AND THE NEVER LAND PIRATES
TORONTO, March 3 /CNW Telbec/ - Astral (TSX : ACM.A/ACM.B) today announced that Playhouse Disney will transform to become Disney Junior on May 6. Continuing its mandate to broadcast the best in entertaining
and learning-focused programming for younger viewers, Disney Junior
will showcase heartfelt stories that include classic and contemporary
Disney characters with learning and development themes. The
French-language counterpart of the network, Playhouse Disney Télé, will
also change to Disney Junior on May 6.
"The transformation to Disney Junior and the launch of new programming
such as Jake and the Never Land Pirates marks an exciting time for the channel," said Joe Tedesco, Senior Vice-President and General Manager, Family and
Playhouse Disney. "Featuring recognizable characters and learning components, Disney Junior will showcase the Disney essence, characters and
storytelling that we all love. The new brand and its programming strike
the perfect balance between classic and contemporary to offer a unique
viewing experience that families will delight in."
The new Disney Junior brand will showcase beloved Disney characters not
only in its programming, but also in the inventive and dynamic Disney
Junior logo which transforms to embody Disney characters in an
imaginative way. Interstitials will have a strong presence of real live
action children interacting with Disney Junior characters. These
customized logos and on-air elements reinforce the emotional connection
multiple generations have to Disney and its celebrated characters and
An anchor to the new Disney Junior brand and an example of Disney
Junior's approach to bring the classic and the contemporary together, is the new animated show Jake and the Never Land Pirates. Gathering inspiration from Peter Pan, this new series is a music-filled interactive treasure hunt that
introduces a crew of kid pirates, on their Never Land adventures as
they work to outwit the infamous Captain Hook and Mr. Smee. The series
features the voice talents of Colin Ford (Supernatural) as Jake, Madison Pettis (The Game Plan) as Izzy, Jonathan Morgan Heit as Cubby, Corey Burton as Captain Hook
and David Arquette (Never Been Kissed) as Skully. The recurring voice cast includes: Tori Spelling (Beverly Hills, 90210) as the Pirate Princess, musician Lisa Loeb as Winger, Ariel Winter (Modern Family) as Marina the Mermaid and Adam West as the Wise Old Parrot.
Joining Jake and the Never Land Pirates on Disney Junior are new short-form series including A Poem Is… featuring clips from treasured Disney animation to illustrate poems
narrated by Jennifer Garner and Katie Holmes among other familiar
voices. Also joining the schedule, Special Agent Oso: Three Healthy Steps, encourages healthy lifestyles for preschoolers. Canadian original
series that will be featured on Disney Junior include Franny's Feet, The Secret World of Benjamin Bear and the recently debuted Stella and Sam.
Disney Junior is a commercial-free channel available in French and English to
subscribers across Canada. Committed to offering the best in engaging
and development-based programming for younger children, Disney Junior
showcases series with a focus on imaginative storytelling. Presenting
exclusive, first-run programs from Disney together with celebrated
Canadian series, Disney Junior is also available through Disney Junior OnDemand and Disney Junior OnLine.
Disney Junior is a member of the Astral family. Astral Media Inc. (TSX :
ACM.A/ACM.B) is one of Canada's largest media companies. It operates
several of the country's most popular pay and specialty television,
radio, out-of-home advertising and interactive media properties. Astral
plays a central role in community life across the country by offering
diverse, rich and vibrant programming that meets the tastes and needs
of consumers and advertisers. To learn more about Astral, visit astral.com.
SOURCE ASTRAL MEDIA INC.
For further information:
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