Discovery's DEADLIEST CATCH Season 5 Premiere Wins the Night on Specialty Television



    TORONTO, April 22 /CNW/ - The ultimate tough guys of television returned
to Canadian television stronger than ever last night. The Emmy(R)-winning
DEADLIEST CATCH attracted the highest audiences of the day among all English
Canadian and U.S. specialty channels for its Season 5 premiere among A25-54
and A18-49 viewers.(1) This represents a 42% increase for A25-54 and 56% for
A18-49 compared to the Season 4 premiere episode.(2) DEADLIEST CATCH airs
Tuesdays at 10 p.m. ET/PT on Discovery Channel.
    These numbers build on the success of Season 4 of DEADLIEST CATCH, which
was the third most-watched show on Discovery Channel for A25-54 and A18-49
last season.(3) DEADLIEST CATCH also ranked within the Top 5 series among all
English Canadian Specialty Channels last season for A25-54 and A18-49.(4)
    Cast photos, bios and episode synopses for Season 5 of DEADLIEST CATCH
are available on www.ctvmedia.ca/Discovery, online fan extras available at
www.discoverychannel.ca, and screening copies of the first two episodes
available upon request.

    
    -------------------------------
    (1) BBM NMR, Total Canada, Tues 10p 4/21/09, AMA (000), compared to all
        English Canadian & US Stations Tuesday 6a-2a
    (2) BBM NMR, Total Canada, Tues 10p, 4/21/09 compared to Tues 10p,
        5/6/08, AMA (000)
    (3) BBM NMR, Total Canada, Deadliest Catch Tues 10p Premiere Episodes
        only, 5/6/08 - 8/19/08, ranked on AMA (000), Discovery Channel M-Su
        6a-6a, BY0708 (8/27/07-8/31/08)
    (4) BBM NMR, Total Canada, Deadliest Catch Tues 10p Premiere Episodes
        only, 5/6/08 - 8/19/08, All English Canadian Specialty, 5+ airings,
        excluding sports, movies and specials, M-Su 6a-6a, BY0708 (8/27/07-
        8/31/08)
    





For further information:

For further information: Carolyn Fell Delamere, Discovery Channel, (416)
384-4603 or carolyn.fell@ctv.ca


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