DiscoveryChannel.ca Introduces Fresh New Look Loaded With Video and Enhanced Technology



    
    - DiscoveryChannel.ca becomes the ultimate digital companion for over
       8.5 million(*) Canadian viewers tuning in to Discovery Channel
                                 each week -
    

    TORONTO, Feb. 24 /CNW/ - DiscoveryChannel.ca is now cleaner, wider and
easier to use! With everything from full episodes to cool bonus videos,
enhanced TV listings, RSS, and an Adobe AIR Desktop Widget, the newly
redeveloped DiscoveryChannel.ca is now the ultimate web destination for all
things Discovery Channel!

    Check out the new look, enhanced access and exclusive content at
DiscoveryChannel.ca.

    "This is a significant re-launch for the site," said Ken MacDonald,
Vice-President of Programming for Discovery Channel. "The new
DiscoveryChannel.ca will now, more than ever, integrate our interactive
platforms with our core business, and will also reflect a new on-air design
coming soon."
    Offering one-click access to more than 30 of Discovery Channels biggest
shows - such as DAILY PLANET, CASH CAB, DIRTY JOBS, GUINEA PIG, MYTHBUSTERS
and DEADLIEST CATCH - DiscoveryChannel.ca has been redesigned to offer viewers
an immediate online experience.
    With standardized site navigation, new search capabilities powered by
Google and improved access to a library of over 150 hours of Discovery's best
video, DiscoveryChannel.ca is the ultimate web companion to Discovery Canada's
vast viewing audience. DiscoveryChannel.ca also launched a new "Daily
Discovery" desktop widget for the coolest science and tech discoveries from
across the planet.
    The new DiscoveryChannel.ca further integrates itself with Discovery
Channel's broadcast schedule providing viewers with the ability to catch up,
enjoy again, or dig deeper into Discovery's most popular shows. Similar
redevelopments will be rolled out for all Discovery Channel digital networks
including Discovery HD, Animal Planet, Discovery Civilization and Travel +
Escape.
    "As part of our commitment to provide Canadians with the best in online
content, we're proud to unveil this fresh, new look for DiscoveryChannel.ca,"
said Stephan Argent, CTV's Vice-President, Digital Media. "The new website
allows fans of Discovery Channel to engage with their favourite shows on their
terms through an interactive, online experience. It's yet another example of
how we continue to raise the bar in delivering dynamic online content to
consumers across Canada."
    The redesign of DiscoveryChannel.ca is the latest initiative in
CTVglobemedia's ongoing efforts to provide Canadians with a world-class online
experience. The company reinforced its position as a leader in digital
technology in 2008 with the launch of CTV's newly revamped video player,
offering visitors access to a larger selection of shows than any other network
in the country. A combination of stellar programming and best-of-breed
technology led to double digit growth in traffic for Canada's online network
throughout 2008, a reflection of Canadians' growing appetite for high quality
online content.

    About Discovery Channel

    Bold and leading edge, while informing and entertaining, Discovery
Channel is Canada's leading source for factual programming, as it puts a new
spin on exploring adventure, science and technology. This award-winning
channel covers the scientific beat, from animals to the animalistic side of
humanity, from the sea to space, and the latest in innovation. TV Trends and
Quality (TVQ) Survey consistently ranks Discovery Channel Canada first among
all English-language Canadian specialty networks for overall quality of
programming. Discovery Channel is one of the first Canadian specialty channels
to offer programs in HDTV and its production house, Exploration Production
Inc. (EPI), continues to be internationally recognized as a producer of
cutting-edge programming with distribution to more than 150 countries. The
channel's Web site may be found at DiscoveryChannel.ca.

    About CTV

    Canadian consumers have made CTVglobemedia their online network
destination of choice for news, sports and entertainment. With an average of
7.7 million unique visitors and 291 million page views each month(xx),
CTVglobemedia is serving Canadians with dynamic, interactive content, and
reaching Canadians where they are with what they want. Featuring the best
delivery infrastructure in the country, CTVglobemedia's multimedia platforms
include video online, websites; user generated content sites, mobile content
and video on demand. Parent portals www.ctv.ca and www.globeandmail.com are
the gateways to Canada's online network.
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    (*) Source: BBM-NMR; 9/1/08-1/25/08; Mon-Sun 6a-6a; P2+ Average Weekly
Reach
    (xx) Source: comScore Canada Media Metrix (January 2008 - December 2008)




For further information:

For further information: Carolyn Fell Delamere, Discovery Channel, (416)
384-4603 or carolyn.fell@ctv.ca; Shannon Hall, Discovery Channel, (416)
384-5903 or shannon.hall@ctv.ca


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