Discovery Channel is No.1 in Viewer Satisfaction for Second Straight Year



    
            - Discovery is also No.1 non-sports specialty network
                           for A18-49 viewers (*) -
    

    TORONTO, Feb. 11 /CNW/ - Discovery Channel continues its winning streak
with Canadian viewers across key satisfaction categories, according to a
recent national survey of audience attitudes. Just released, the 2008 TV
Quality Survey (TVQ) results reveal that Discovery Channel is the overall
top-ranked channel for viewer satisfaction among survey respondents for the
second year in a row. The channel has consistently claimed top marks in viewer
satisfaction and spent six of the survey's seven-year history as the No.1
specialty channel for viewer satisfaction.

    Commissioned by Canadian Media Research Inc. (CMRI), the TV Trends and
Quality (TVQ) Survey is a national survey of Canadians' attitudes toward
television. The primary purpose of the TVQ Survey is to test consumer
awareness of and satisfaction with conventional networks and specialty
channels (both analog and digital) via cable TV, DTH or over-the-air.

    "The 2008 TVQ results clearly demonstrate that, year after year,
Discovery programming is recognized by audiences, advertisers and our
colleagues in the industry," said Paul Lewis, President and General Manager,
Discovery Channel. "While our direct competitors inflate their ratings with
repeats of past hits, the numbers indicate that younger viewers want fresh,
smart programming, interesting documentaries and thought-provoking series."

    Almost 40% of respondents to the TVQ survey were very satisfied with
Discovery - up from 37% last year - significantly increasing the lead over
Discovery's closest competitors. Discovery was also ranked the No.1 station
for best documentaries and best science and nature programming.

    Percentage of Canadians "Very Satisfied" with Various TV Channels, A18+
(English)

    
    1.  Discovery Channel       39.6%
    2.  The Weather Network     34.6%
    3.  CTV                     33.7%
    4.  Global                  32.8%
    5.  History Television      31.8%
    6.  TSN                     30.2%
    

    In addition to the top score for quality, Discovery also has enjoyed
another exceptional season attracting audiences -- especially younger
audiences! Discovery Channel is the No.1 non-sports specialty network for
A18-49 viewers, supported by original Canadian programming like CANADA'S WORST
DRIVER, which is the No.1 non-sports series on Specialty television for A18-49
with an average audience of 273,000 viewers.(xx)

    Discovery Channel's family of digital factual channels also share in the
glory of the impressive 2008 TVQ results. Among digital subscribers, Discovery
HD is the No.1 non-sports specialty for HD programming. Animal Planet
increased its viewer satisfaction levels to give it the No.2 position among
digital specialty channels, and Discovery Civilization took third place.

    For program information, photos and other media materials, please visit
www.ctvmedia.ca/Discovery. Screening copies of upcoming shows on Discovery,
Discovery HD, Animal Planet, Discovery Civilization and Travel + Escape are
available on request.

    The 2008 TVQ Survey was conducted in November and December 2008,
employing a 20-page mail questionnaire sent to former BBM TV survey
respondents, among a sample of some 1,581 Anglophone and Francophone
respondents aged 18-plus. The above-referenced results reflect the opinions of
the 983 English-language respondents. The statistical margin of error in this
survey is +/- 2.6%, 19 times out of 20.

    Bold and leading edge, while informing and entertaining, Discovery
Channel is Canada's leading source for factual programming, as it puts a new
spin on exploring adventure, science and technology. This award-winning
channel covers the scientific beat, from animals to the animalistic side of
humanity, from the sea to space, and the latest in innovation. TV Trends and
Quality (TVQ) Survey consistently ranks Discovery Channel Canada first among
all English-language Canadian specialty networks for overall quality of
programming. Discovery Channel is one of the first Canadian specialty channels
to offer programs in HDTV and its production house, Exploration Production
Inc. (EPI), continues to be internationally recognized as a producer of
cutting-edge programming with distribution to more than 150 countries. The
channel's website may be found at DiscoveryChannel.ca.

    
    (*)Source: BBM-NMR; Total Canada; BYTD08/09 (9/1/08-1/25/09);
    Canadian Specialty Networks Mon-Sun 6a-6a; A18-49 AMA

    (xx)Source: BBM-NMR; Total Canada; BYTD08/09 (9/1/08-1/25/09); All
    Specialty Networks (Canada & U.S.) Mon-Sun 6a-6a; programs with 5+
    airings excluding sports; A18-49 AMA
    





For further information:

For further information: Carolyn Fell Delamere, Discovery Channel, (416)
384-4603 or carolyn.fell@ctv.ca; Shannon Hall, Discovery Channel, (416)
384-5903 or shannon.hall@ctv.ca


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