Digital Rapids to Provide Encoding, Transcoding and Streaming Systems for NBC's Online Coverage of the Beijing Olympic Games



    
    Digital Rapids Transcode Manager and DRC-Stream to enable NBC with
    top-quality encoding and streaming of online content during coverage of
the
    Beijing Olympics, August 8-24, 2008
    

    MARKHAM, Ontario and NEW YORK, March 27 /CNW/ -- Digital Rapids has been
selected to provide media encoding, transcoding and streaming systems to NBC
for the network's Internet coverage of the 2008 Olympic Games from Beijing,
China, August 8-24. The announcement was made today by Rab Mukraj, Director of
Digital Media Delivery at NBC Universal and Brick Eksten, President of Digital
Rapids Corporation.
    Digital Rapids' DRC-Stream(TM) encoding and streaming solutions will
enable NBC Olympics' unprecedented live and on-demand online coverage of the
Beijing Olympics. 2200 hours of video will be streamed live on the Internet at
NBCOlympics.com, primarily encoded from video feeds into web-friendly streams
through the DRC-Stream systems. Streams will be encoded in the VC-1
compression format for a viewing experience powered by Microsoft Silverlight
technology. The encoded live streams will also be archived for viewers to
watch on-demand. Digital Rapids Transcode Manager(TM), the enterprise-class
solution for scalable, high-volume media file transcoding, will be used to
convert affiliate-provided content between compression and file formats for
U.S. domestic distribution.
    "We're thrilled to continue our relationship with NBC by supplying our
solutions for coverage of this year's paramount event, the Beijing Olympics,"
said Eksten. "The nearly unlimited scope of Internet-based video lends itself
perfectly to coverage of an event of this scale, and our solutions are
renowned for bringing video to the web with exceptional quality and
reliability. We're pleased that NBC has again placed their trust in our
technology and expertise for their ground-breaking online coverage."
    "Delivering an unparalleled online experience is a vital component of our
unprecedented multi-platform coverage of the Beijing Olympics.  The Digital
Rapids encoding systems will enable an outstanding viewing experience for our
online audience through superior encoded video quality and robust reliability,
while providing us the workflow efficiencies needed for coverage of this
magnitude." - Rab Mukraj, Director of Digital Media Delivery at NBC Universal.
    Digital Rapids' DRC-Stream encoding solutions combine powerful hardware
for video and audio capture and pre-processing with the intuitive Stream
software interface, delivering reliable, high-quality, multi-format media
encoding and streaming for professional applications such as high-end Internet
TV and IPTV. The advanced, hardware-based video processing features enable
superior quality and the most efficient use of bandwidth in the compressed
result. Digital Rapids Transcode Manager provides automated, distributed
transcoding with centralized management and exceptional load balancing
intelligence for high-volume, multi-format workflows, increasing production
volume while reducing operational costs.
    For more information on Digital Rapids products, please visit
www.digital-rapids.com.
    About NBC Olympics -- NBC, "America's Olympic Network," owns the
exclusive U.S. media rights to the Olympic Games, television's most powerful
property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and
London in 2012. From August 8-24, 2008 NBC Universal will present an
unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with
live swimming, gymnastics and beach volleyball. In August 2004, 203 million
viewers watched as the networks of NBC Universal -- NBC, MSNBC, CNBC, USA,
Bravo, Telemundo, and NBC's HD affiliates -- offered a then record 1,210 hours
of Olympic coverage from Athens. For additional information, go to
NBCOlympics.com, a year-round destination for fans of Olympic sports,
featuring news, Beijing previews, athlete features, expert blogs, photos,
Olympic video from the NBC archives and social tools enabling users to build
communities around their favorite sports, post comments and blogs.
    About Digital Rapids Corporation -- Digital Rapids is a leading developer
of professional hardware and software solutions for video ingest, encoding,
transcoding, protection, streaming, and delivery. Digital Rapids offers
solutions that scale from individual applications to enterprise and global
workflows, with the proven expertise to help our customers maximize their
productivity and the value of their content in the evolving digital media
market. Digital Rapids products integrate seamlessly into new and existing
post production, broadcast, institutional and media distribution environments,
dramatically increasing the volume and quality of media produced while
lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is
headquartered in Ontario, Canada with sales offices in the United States, the
UK, Australia, Argentina and Hong Kong.
    Copyright 2008 Digital Rapids Corporation.  All rights reserved.  Digital
Rapids, the Digital Rapids logo, DRC-Stream and Digital Rapids Transcode
Manager are trademarks or registered trademarks of Digital Rapids Corporation.
All other trademarks are the property of their respective holders. Features,
pricing, availability and specifications are subject to change without notice.




For further information:

For further information: Americas, Mike Nann, Director of
Marketing-Cmns, Digital Rapids Corp., +1-905-946-9666 Ext. 135,
mike.nann@digital-rapids.com; Europe & Asia, Kerr Duffy, Marketing Manager,
Digital Rapids Europe +44(0)1428-751-012, kerr@digital-rapids.com, or Jan
Dixon, +44(0)1297-489229, jdmc@globalnet.co.uk Web Site:
http://www.digital-rapids.com; http://www.NBCOlympics.com

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