Digital Rapids to Power Live Web Streaming of Beijing Olympics for China's CCTV.com



    Digital Rapids Broadcast Manager software and 100 DRC-Stream encoding and
    streaming systems will be used to deliver live online Olympics coverage
    to audiences in China

    HONG KONG, Aug. 5 /CNW/ -- Digital Rapids has been chosen by China
Central Television's CCTV.com to provide encoding, streaming and management
systems to power live streaming of the 2008 Olympic Games to Internet
audiences in China. The announcement was made today by Digital Rapids and
CCTV.com.
    CCTV.com  is the official Internet and mobile phone broadcaster of the
Beijing Olympics. 100 of Digital Rapids' DRC-Stream(TM) encoding and streaming
solutions will be used to capture and encode video feeds of the Olympics into
live web streams for the CCTV.com web site and partner Internet operators,
enabling high-quality and reliable web viewing experiences. The
enterprise-class Digital Rapids Broadcast Manager(R) live encoder management
software will be used for centralized management, monitoring and control of
multiple DRC-Stream systems.
    "Digital Rapids' DRC-Stream hardware and software ensure live video
capture and streaming with excellent quality, and its stability is also very
important for 7x24 live coverage," said Mr. Steven Shan, Director, Technical
Management Office, CCTV.com. "The Stream software with Digital Rapids
Broadcast Manager also provides a reliable and flexible way for us to control,
manage and monitor our live streaming."
    "We are very excited to be working with CCTV.com to deliver live coverage
of the Olympics to their audience in China," said Brick Eksten, President of
Digital Rapids Corporation. "The exceptional visual quality and reliability of
our solutions make them perfect for live streaming applications of this scale
and importance, and we look forward to continuing to work with CCTV.com beyond
the Beijing Games on their future projects."
    Digital Rapids' DRC-Stream encoding solutions combine powerful hardware
for video and audio capture and pre-processing with the intuitive Stream
software interface, delivering reliable, high-quality, multi-format media
encoding and streaming for professional applications such as high-end Internet
TV and IPTV. Digital Rapids Broadcast Manager provides enterprise-level,
centralized management, control, status monitoring and fault tolerance for
multiple live streaming encoders, with features including scheduling,
automated failover and alert notifications.
    Digital Rapids solutions are playing key roles in the unparalleled
worldwide online coverage of the 2008 Summer Games, with leading broadcasters
in countries including China, the United States, Australia and New Zealand
depending on Digital Rapids encoding, transcoding and streaming systems.
    For more information on Digital Rapids products, please visit
www.digital-rapids.com.
    About CCTV.com -- CCTV.com is a platform for China Central Television
(CCTV)'s new network media services, and an organization awarded with
exclusive rights to spread and promote predominantly TV-program information
online for China Central Television (CCTV). CCTV.com enjoys full-service
qualification to carry out online information spread service awarded by
competent national authorities, including network TV, mobile TV and IPTV,
among others. With video content being the core, CCTV.com integrates quality
program resources of other CCTV agencies and provides video-content
live-broadcast, relay, VOD, download, and visual/audio contents, browsing
service. CCTV.com is the top and best organization in mainland China to spread
internet and mobile audio/visual contents. In Dec, 2007, CCTV.com signed an
agreement with the International Olympics Committee (IOC) on new media
broadcasting rights, thus becoming the first official internet and mobile
phone broadcaster in Olympic history.
    About Digital Rapids Corporation -- Digital Rapids develops
market-leading hardware and software solutions for transforming and delivering
media, enabling the multi-platform experiences that are defining the future of
digital video. Scaling from individual applications to enterprise and global
operations, Digital Rapids systems span the critical points in today's complex
media workflows. Recipient of two prestigious Frost & Sullivan awards in the
World Video Encoders and Transcoders market, Digital Rapids combines
innovative technology with proven expertise to help our customers maximize
their productivity, quality, and the value of their content in the evolving
digital media market. Digital Rapids Corporation (www.digital-rapids.com) is
headquartered in Ontario, Canada with offices in the United States, the UK,
Australia, Argentina and Hong Kong.
    Digital Rapids, the Digital Rapids logo, DRC-Stream and Digital Rapids
Broadcast Manager are trademarks or registered trademarks of Digital Rapids
Corporation. All other trademarks are the property of their respective
holders. Features, pricing, availability and specifications are subject to
change without notice.




For further information:

For further information: Press Contact (Americas), Mike Nann, Director
of Marketing-Cmns of Digital Rapids Corp., +1-905-946-9666 Ext. 135,
mike.nann@digital-rapids.com, or Press Contacts (Europe-Asia), Kerr Duffy,
Marketing Manager of Digital Rapids Europe, +44-0-1428-751-012,
kerr@digital-rapids.com; or Jan Dixon, +44-0-1297-489229,
jdmc@globalnet.co.uk; Web Site: http://www.digital-rapids.com

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