Digital Photography Faces Off Against Popular Networking Sites



    While seven in ten (68 per cent) use digital photography to take
    pictures, Canadians are still using traditional methods of photo storing
    and sharing, according to new survey sponsored by Kodak Canada

    TORONTO, Sept. 11 /CNW/ - Online networking sites are becoming
increasingly popular, but when it comes to photography Canadians still prefer
printing over posting. A recent survey(*) reveals that although 68 per cent of
Canadians are using digital photography as their primary means of taking
photos, only 29 per cent use Facebook or similar networking, photo sharing
websites (26 per cent) to share photographs. Far more Canadians are still
opting to print (68 per cent) or email (68 per cent) their digital
photographs.
    The new survey, sponsored by Kodak Canada, indicates that Canadians are
passionate about taking photos. Nearly one half (42 per cent) of Canadians say
that the amount of pictures that they personally take has increased over the
past five years and are storing, on average, approximately 470 printed photos
and 430 digital photos. In fact, 23 per cent of Canadians say that they have
over 1000 printed photos while 19 percent say that they have at least 1000
digital photos.
    "Digital photography continues to be popular with Canadians. There are so
many great ways to be capturing, sharing and storing photographs today and
we're excited to see Canadians embracing all of them," said Greg Morrison,
digital product marketing manager, Kodak Canada Inc. "There are a lot of great
reasons for people to be printing their photographs, but they should also be
aware of online photo sharing services such as KODAK Gallery and social
networking sites as great, safe alternatives to storing and sharing photos."
    When it comes specifically to digital storage, 82 per cent of Canadians
who use digital cameras store photos on their computer's hard drive, 70 per
cent save photos on a CD-ROM or DVD and 51 per cent store images on memory
cards.
    As might be expected, camera usage differs greatly between age
categories. Eighty-seven per cent of Canadians age 18-34 report that they use
digital photography, compared to three quarters (74 per cent) of Canadians age
35 to 54, and just 44 per cent of Canadians age 55 and older. Only seven per
cent of Canadians age 18 to 34 use traditional film photography.

    
    Regional Breakdown

    The following percentages of Canadians are very likely to share photos on
Facebook or a similar networking website:
      -   Atlantic: 28 per cent
      -   Quebec: 8 per cent
      -   Ontario: 15 per cent
      -   Prairies: 17 per cent
      -   Alberta: 20 per cent
      -   British Columbia: 20 per cent

    The following percentages of Canadians are more likely to use digital
photography over traditional film:
      -   Atlantic: 71 per cent
      -   Quebec: 60 per cent
      -   Ontario: 69 per cent
      -   Prairies: 67 per cent
      -   Alberta: 77 per cent
      -   British Columbia: 75 per cent

    The following percentages of Canadians have increased the amount of
pictures taken with a camera in the past 5 years:
      -   Atlantic: 44 per cent
      -   Quebec: 31 per cent
      -   Ontario: 46 per cent
      -   Prairies: 37 per cent
      -   Alberta: 46 per cent
      -   British Columbia: 49 per cent

    The following percentages of Canadians use a digital camera or camera
phone who print and store photos in a box:
      -   Atlantic: 42 per cent
      -   Quebec: 28 per cent
      -   Ontario: 43 per cent
      -   Prairies: 33 per cent
      -   Alberta: 30 per cent
      -   British Columbia: 30 per cent
    

    About Eastman Kodak Company

    Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally oriented growth
strategy focused on helping people better use meaningful images and
information in their life and work. Consumers use Kodak's system of digital
and traditional products and services to take, print and share their pictures
anytime, anywhere; Businesses effectively communicate with customers worldwide
using Kodak solutions for prepress, conventional and digital printing and
document imaging; and Creative Professionals rely on Kodak technology to
uniquely tell their story through moving or still images.
    More information about Kodak (NYSE:   EK) is available at www.kodak.com.

    (*) These are the findings of an Ipsos Reid poll conducted on behalf of
    Kodak from July 31 - Aug 2, 2007. For the survey, a representative
    randomly selected sample of 1002 was interviewed by telephone. With a
    sample of this size, the results are considered accurate to within
    +/-3.1 percentage points, 19 times out of 20, of what they would have
    been had the entire adult population been polled. The margin of error
    will be larger within regions and for other sub-groupings of the survey
    population. These data were weighted to ensure that the sample's regional
    and age/sex composition reflects that of the actual Canadian population
    according to Census data.





For further information:

For further information: Andrea Buczko, Ketchum Public Relations, Tel.
(416) 544-4918, andrea.buczko@ketchum.com; Lindsey Coulter, Ketchum Public
Relations, Tel. (416) 544-4917, lindsey.coulter@ketchum.com

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KODAK CANADA INC.

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