Digital Media Changing the Landscape for Canadian Broadcasters say Industry Leaders



    STRATFORD, ON, June 4 /CNW/ - Demand to make entertainment and
content-rich applications accessible on all types of portable devices is
changing the game for broadcasters and legislators in Canada, say broadcasting
industry leaders participating in the Canada 3.0 forum June 8 and 9.
    "With the digital revolution, we have an enormous opportunity to create
new profile for Canadian ideas and perspectives if we build a strong national
digital strategy," said Lisa de Wilde, Chief Executive Officer of TVO. "That
means accelerating innovation to connect Canadian technology with the
creativity and talent in our arts, cultural, education and entertainment
sectors."
    Access to content through the Internet, social media, and mobile
applications presents new challenges for content producers and legislators for
copyright, licensing and attributing revenue derived from programming.
    "Companies that provide content and programming to broadcasters are
concerned with how that content will be managed and protected in an
increasingly digital world," said Paul Salvini, Chief Technology Officer and
VP Canadian Operations at Side Effects Software.
    This is just one of the discussion topics that will be addressed during
the Canada 3.0 digital media forum June 8 and 9 in Stratford, Ontario. The
event is led by the University of Waterloo Stratford Institute and partners
the Canadian Digital Media Network and Open Text Corporation. Arlene
Dickinson, CEO Venture Communications and CBC Dragons' Den celebrity, and Gary
Maavara, VP and General Counsel Corus Entertainment, will join de Wilde and
Salvini speaking at the forum along with numerous experts in the fields of
industry, research and education, and government.

    About Canada 3.0

    Canada 3.0: Defining Canada's Digital Future is a forum organized by the
Canadian Digital Media Network and the University of Waterloo's Stratford
Institute. The network was established earlier this year with $10.7 million in
federal funding to link Canada's digital media clusters from coast to coast,
creating a digital convergence corridor and enabling collaboration between
researchers, implementers and entrepreneurs. UW's Stratford Institute is a
think-tank, integrator and training institute devoted to collaboration between
digital media, international commerce and culture. The Stratford Institute was
established with a $10 million investment from the Government of Ontario and a
$10 million investment from the City of Stratford.




For further information:

For further information: Media Contacts: Shelley Grandy, Canada 3.0
media relations, (905) 866-2656 or shelley@communitech.ca

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