Diet Pepsi(R) To Bring 90 Seconds Of Laugh-Out-Loud Humour To The Super Bowl



    Super Bowl Advertising Enthusiasts Told To Expect Something Different
    From Diet Pepsi(R)

    MISSISSAUGA, ON, Jan. 30 /CNW/ - Diet Pepsi(R), Canada's number one
selling diet cola, is continuing its tradition of unveiling best-in-class
TV ads during one of the most-watched television events of the year with a
series of different made-in-Canada spots from the award-winning Diet Pepsi(R)
"Forever Young(TM)" campaign.
    The spots are the next evolution in the Forever Young(TM) campaign - this
year with a fun but secretive twist just for Canadian Super Bowl viewers.
    "Watch for something different from Diet Pepsi(R) this year," said
Cheryl Radisa, Vice President of Marketing, Pepsi-QTG Canada. "We can't say
what it is without spoiling the effect, so viewers are just going to have to
wait and see what's in store. We're extremely proud of the new campaign, and
we believe that Super Bowl fans will really enjoy the humour and entertainment
value of the commercials that we created especially for the big game."
    This year's Diet Pepsi(R) Forever Young(TM) campaign focuses on a male
character who is clearly stuck in his youth despite his current age, and
therefore behaves unsuitably in hilarious and socially embarrassing
situations. The underlying message is that drinking a Diet Pepsi(R) soft drink
is the better way to feel young.
    Diet Pepsi(R) will air a total of 90 seconds of ads during the Super Bowl
game broadcast.
    The Forever Young(TM) campaign, created by BBDO Toronto, was first
launched in 1999 and includes such memorable and popular spots as "Jeans" and
"Combover". The campaign, which targets young-at-heart consumers, has been
awarded two Golds and a Grand Prix at the Canadian Advertising Success Stories
(Cassies 2002 and 2007).
    "Keeping the creative fresh and relevant is perhaps our biggest
challenge. We've been able to successfully re-invent the essence of Forever
Young(TM) several times, allowing us to stay connected to the Diet Pepsi(R)
consumer while growing the brand to the number one position," said Ian
MacKeller, Executive Creative Director, BBDO Toronto. "This is an achievement
we are all very proud of."

    
    Live Satellite Coordinates:

    DATE OF FEED:   Wednesday, 30 January 2008
    TIME OF FEED:   1:30 PM ET- 2:00 PM ET
    CO-ORDINATES:   Anik F2 C
                    Transponder 1B
                    Audio subcarrier 6.2 and 6.8
                    Downlink frequency 3740 vertical

    TOC             CFA TX 1
    

    ABOUT PEPSI-QTG CANADA.

    Pepsi-QTG Canada is a leader in the Canadian beverages industry and
markets a variety of beverages under the following trademarks: PEPSI,
DIET PEPSI, 7UP, MOUNTAIN DEW, MUG, AQUAFINA, SOBE, LIPTON and BRISK ICED
TEAS, STARBUCKS BOTTLED FRAPPUCCINO, GATORADE, DOLE and TROPICANA.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Jennifer Meneses, PraxisPR, (905) 949-8255 ext.
221, jennifer@praxispr.ca; Maureen Juniper, PraxisPR, (905) 949-8255 ext. 226,
maureen@praxispr.ca


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