Dickies extends Mosport sponsorship to 2009



    BOWMANVILLE, ON, Oct. 12 /CNW/ - Williamson-Dickie Canada Co. and Mosport
International Raceway today announced an agreement that will see the leading
global workwear brand sponsor NASCAR Canadian Tire Series races at Canada's
largest motorsports facility through 2009. In addition to continuing as the
title sponsor of the Dickies 200, that will run as part of the Father's Day
weekend at the 4-kilometre road course, Dickies becomes an associate sponsor
of the NASCAR Canadian Tire Series event at Canada's fastest half-mile oval,
Mosport Speedway, later next summer.
    "We are excited to build on a strong relationship with Mosport that will
continue to allow us to bring live NASCAR Canadian Tire Series racing to fans
in the GTA and throughout Ontario," said Bill McFarlane, Vice-President,
Marketing and Operations, Williamson-Dickie Canada Co. "Through our recent
agreement to sponsor Series driver Dave Whitlock's No. 39 Dickies Dodge
Charger for an additional two years and this new Mosport agreement, we are
committed to growing fan interest in NASCAR in Canada," he said.
    Dickies has been involved for over six years with NASCAR in the U.S.,
including the past three years with the Dickies 500. The Dickies 500 Nextel
Cup race is scheduled to run next month in Fort Worth, Texas.
    "We are really pleased to welcome Dickies back as a marketing partner and
sponsor at Mosport because they will help us promote the Series and let fans
in the GTA know that they can see great live NASCAR-style racing close to
home," said Myles Brandt, President and General Manager of Mosport
International Raceway.
    "Through their two-year commitment, Dickies has demonstrated their
confidence in Mosport's ability to stage first-rate events and to help them
grow their business through motorsports marketing. They are an enthusiastic
partner and we're looking forward to working with them on promoting these two
events," said Brandt.

    Williamson-Dickie Canada Co. is a subsidiary of Williamson-Dickie
Manufacturing Company of Fort Worth, Texas. Williamson-Dickie operates through
subsidiaries in North America, Canada and Europe as well as exclusive
distributorship around the world. Their Canadian headquarters is in
Mississauga, Ontario, with a manufacturing plant located in Hanover, Ontario.

    Mosport International Raceway has been Canada's Home of Motorsports since
1961 and is the GTA's only permanent motorsports facility. The 750 acre,
multi-purpose complex includes the world-famous 4-km road course, a 2.4 km
racer and driver training facility with skid pad, a 1.4 km kart circuit and
Canada's fastest half-mile paved oval. The four circuits play host to more
than 400 events a year.





For further information:

For further information: Media contacts: Bill McFarlane,
Williamson-Dickie Canada Co., (289) 290-2119 or email
bmcfarlane@dickiescanada.com; Jerry Priddle, Mosport, 1-800-866-1072 or email
jerry@mosport.com

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Mosport International Raceway

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