Devine to Market Complete Library of Educational and Historical Films and Franchise Titles at Upcoming American Library Association Sales Convention



    Company to Focus on Expanded Distribution into Educational Marketplace
    through US Libraries at January Convention in Philadelphia

    TORONTO, Dec. 12 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has announced it will be marketing its entire
proprietary film and television content library at the American Library
Association (ALA) 2008 Midwinter Meeting, to be held next month in
Philadelphia. The marketing initiative is consistent with Devine's strategy to
continue to expand sales of its award-winning educational and historical film
and DVD franchise titles.
    The ALA meeting is expected to draw 11,000 to 12,000 librarians, making
it one of the industry's most important sales events for the purchase of
educational and historical filmed content. At least two-thirds of the
attendees have acquisition budgets exceeding $500,000 to purchase materials
for both individual libraries and library districts throughout the USA.
    Devine has won 14 major Notable Awards from the ALA for its dramatic and
factual films about major figures in history and culture. The company will be
marketing its complete library of 24 titles which target the elementary and
middle-school demographic.
    "Our educational marketing representatives are looking forward to
continuing and extending our strong response among libraries at the Midwinter
ALA meeting," said David Devine, President and Chief Executive Officer of
Devine Entertainment. "The American Library Association and its meetings are
among the most important in the educational marketplace, which is one of the
areas where Devine has established itself as a leading producer of film and
DVD content."
    Devine's education strategy in the U.S. currently focuses on the pre-K
through 8th grade levels, comprising approximately 55 million students in
68,000 elementary and middle schools. It also targets more than 110,000 U.S.
libraries, including public, private and school libraries.
    Among Devine's successful and award-winning educational franchises are
its "Composers' Specials" and "Artists' Specials" series, both originally
produced for HBO Original Films. The increasingly strong Devine distribution
channel also attracts high-quality titles produced by third parties, such as
Shakespeare 4 Kids and Marsalis on Music, providing yet another powerful
driver for Devine to grow its distribution pipeline and business. Devine
enjoys a near-zero returned or unsold inventory rate on its educational
titles, enabling the Company to maintain steady revenue projections in this
portion of its operations.
    The ALA meeting is scheduled to take place January 11-14 at the
Pennsylvania Convention Center, in Philadelphia.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is www.devine-ent.com.

    Investor-specific information and resources:
    http://www.trilogy-capital.com/tcp/devine.

    View current stock quotes and news:
    http://www.trilogy-capital.com/tcp/devine/quote.html.

    Investor Fact Sheet:
    http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.




For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: 877-338-4633,
atenney@devine-ent.com or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: 800-592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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