Devine Entertainment Outlines Strategies to Monetize Proprietary Film, Television and Home Entertainment Assets in New Investor Video



    Company CEO Discusses Plans to Capitalize on Digital Revolution and
    Globalization of Entertainment Marketplace

    TORONTO, Jan. 28 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, invites investors to review the company's strategies
for generating revenues through its library of proprietary filmed content as
the entertainment industry transforms through new technology and globalization
of markets.
    In the video, David Devine, President and Chief Executive Officer,
outlines the Company's initiatives to target new territories worldwide,
including previously untapped markets such as China, Europe and Latin America.
He also discusses some of Devine Entertainment's strategies to address the
digital technologies that are revolutionizing the distribution of filmed
entertainment content.
    Devine's film and television content library is currently valued at
approximately $10 million, and the Company's productions have been recognized
with approximately 120 international entertainment industry awards.
    "As the world entertainment marketplace changes, and technological
changes such as the growth of video-on-demand take place, Devine is
positioning itself to take great advantage of new revenue opportunities that
present themselves," said Mr. Devine. "This new investor video is an
introduction to some of our strategies for building revenue growth and
shareholder value for the next generation of the entertainment industry."
    The Devine Entertainment investor overview video can be viewed at
http://www.trilogy-capital.com/tcp/devine.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is www.devine-ent.com.

    Investor-specific information and resources:
    http://www.trilogy-capital.com/tcp/devine.

    View current stock quotes and news:
    http://www.trilogy-capital.com/tcp/devine/quote.html.

    Investor Fact Sheet:
    http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.





For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633,
atenney@devine-ent.com; or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: (800) 592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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