Devine Entertainment Cites Growing National Media Reviews and Reports for Company's New Primetime Television Series



    Leading Canadian Newspaper Cites Devine's "Across the River to Motor
    City" in Top Ten of Season's Anticipated New Television Series

    TORONTO, Oct. 9 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF -
News), capitalizing on the global distribution of award-winning original film
and television content, has announced growing recognition by leading
publications regarding the Company's soon-to-premiere primetime television
series, "Across the River to Motor City," signaling further progress in
Devine's strategy to develop new films and television content to address
untapped revenue opportunities in the entertainment marketplace.
    Three of Canada's leading newspapers, "The National Post," "The Globe and
Mail" and "The Toronto Star" have reported on or reviewed Devine's upcoming
film-noir miniseries, "Across the River to Motor City." The series, Devine's
first foray into the primetime television marketplace, is scheduled to
premiere in November.
    In a strongly positive review, "National Post" television reporter Rob
McKenzie placed Devine's "Across the River to Motor City" in the Top 10 of the
season's new series - making it the only series in the group produced by a
Canadian company in a list dominated by major U.S. entertainment companies.
    Mr. McKenzie lauded the acting, the complex but engaging story and high
quality production elements in "Across the River to Motor City. "It's about a
killing, or rather several, but Across the River is fun," he wrote. "The
period detail -- hair, lingo, clothes, storefronts and interiors -- is keenly
replicated."
    Writing about "Across the River to Motor City, "Globe and Mail"
television reviewer John Doyle said the series was, "perhaps the most
ambitious of the new Canadian dramas." He described the series as, "noirish,
moody and complex."
    "Across the River to Motor City" was also singled out for notice by
"Toronto Star" TV columnist Jim Bawden.
    "We're particularly excited and pleased by these newspaper notices on
"Across the River to Motor City," not just because we think the series is an
excellent one, but more importantly because they further validate one of the
important elements of our strategy for growth," said David Devine, President
and Chief Executive Officer of Devine Entertainment. "Our goal is to expand
upon our commercial and critical success in the family and children's
entertainment marketplace with films and television content that addresses
revenue opportunities in markets worldwide and for all audience demographics. 
We're gratified that "Across the River to Motor City" is already generating
such positive industry buzz, even in comparison with programs from major U.S.
entertainment companies."

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically-acclaimed productions are its cultural and
educational film series on history's landmark Composers', Inventors' and
Artists', which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF. The Company's corporate website is www.devine-ent.com.

    For investor-specific information and resources, visit
http://www.trilogy-capital.com/tcp/devine.

    To view current stock quotes and news, visit
http://www.trilogy-capital.com/tcp/devine/quote.html.

    To view an investor fact sheet about the company, visit
http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.





For further information:

For further information: Devine Entertainment Corporation: Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: 877-338-4633,
atenney@devine-ent.com or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: 800-592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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