Devine Entertainment Broadens Distribution in Fast-Growing Eastern Europe Marketplace with Unique DVD Agreement in Romania



    DVD Distribution Deal will Place Devine Film and Television Titles via
    Innovative Inserts in Educational Publications and Magazines

    TORONTO, March 12 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has reported another sales success under its ongoing
foreign-language distribution strategy with an innovative agreement to expand
into the educational children's and young adult marketplace in Romania.
    Under the agreement, ODS BS SRL (ODS Business Services) of Bucharest,
Romania, will insert DVDs of Devine's film and television library into a
variety of specialized educational magazines and publications throughout
Romania. ODS's optical disc service division has the largest DVD manufacturing
capacity in all of Europe.
    The ODS agreement further monetizes Devine's proprietary library of
award-winning film and television programming, including 19 of Devine
Entertainment's critically acclaimed children's films and franchise titles.
The 19 films include Beethoven Lives Upstairs, as well as the Company's
successful franchise series, The Composers' Specials, The Inventors' Specials
and The Artists' Specials.
    The ODS deal continues a series of successful international sales under
Devine's foreign-language distribution initiatives with the Carrere Group of
France, and follows recently announced television distribution deals with
companies based in Mexico, Hungary and Poland.
    "One of the most important aspects of this agreement is the innovative
nature of the insert-based distribution that ODS plans to employ to get our
titles to consumers and audience members throughout Romania," said David
Devine, President and Chief Executive Officer. "This opens up a unique new
channel of distribution that we anticipate will contribute substantially to
the revenue stream our content library is already generating."
    Devine's library of film and television includes titles aimed at the
family and educational marketplace, as well as titles for mainstream
entertainment demographic age groups. Devine's multi-title franchises and
other film titles include tales about history's most important scientists,
artists and composers - acclaimed by both critics and educators worldwide.
Devine Entertainment has been decorated with more than 120 entertainment
industry awards, including Emmy Awards from the United States, Gemini Awards
in Canada, among others.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is www.devine-ent.com.

    Investor-specific information and resources:
http://www.trilogy-capital.com/tcp/devine.

    View current stock quotes and news:
http://www.trilogy-capital.com/tcp/devine/quote.html.

    Investor Fact Sheet:
http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.





For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633,
atenney@devine-ent.com; Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: (800) 592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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