Devine Entertainment Announces Major Distribution Agreement with Film Ideas Inc.



    New Pact Makes Devine's Core Library Titles Widely Available to US
    Educational Marketplace Via Instructional Broadcast and Closed Circuit TV

    TORONTO, Feb. 20 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has entered into a key distribution agreement with
Film Ideas Inc., a major US distributor of educational film and television
programming, to deliver Devine's core content library to the American
educational marketplace through public instructional television stations and a
variety of other non-theatrical avenues.
    Under the agreement, Chicago-based Film Ideas Inc. will exclusively
distribute Devine's award-winning content library through PBS and other
instructional television stations. These stations greatly enable the
broadening of Devine's programming reach, as they include closed circuit
television broadcast directly into US elementary and middle school classrooms,
as well as local cable stations. The effect of this arrangement is similar to
syndication in the non-educational TV business.
    The grassroots nature of this type of broadcast exposure will greatly
assist Devine in its ongoing sales via DVD and other media.
    The new agreement represents a significant achievement in Devine's
strategic plan to capitalize on its core library of proprietary films and
other programs, which includes such recent additions as "Marsalis on Music" a
four-DVD boxed set in which jazz great Wynton Marsalis explains the
fundamentals of music to middle school audiences.
    "We are excited about our partnership with Devine Entertainment to bring
their tremendous productions to the instructional television and educational
media center markets," said Bob Norris, Managing Director of Film Ideas. "The
curriculum content, melded with an appealing story line and faultless
production values afforded by multimillion-dollar production budgets rarely
seen in the education market, has resulted in programs that are guaranteed to
be well received in our markets."
    Film Ideas will also have non-exclusive rights to many physical
distribution channels like satellite, distance learning systems, public and
private schools, colleges, universities, Circulating Media Centers, agencies
that serve school-age children, day care centers, public libraries, summer
camps, penal institutions, the transportation industry, health related
agencies, business and industry, museums, and film societies.
    "Film Ideas have other compelling areas of expertise in addition to their
abilities in Instructional TV," notes Devine Marketing VP Glenn Sernyk. "They
will be a strong addition to our non-exclusive distributor network."
    "We're excited to close this potentially valuable agreement with Film
Ideas," said David Devine, President and Chief Executive Officer of Devine
Entertainment. "We anticipate that their efforts and expertise drawn from
29 years in the educational and non-traditional markets will enable Devine to
see substantial new revenues from our library of film and television titles.
As all of our titles have already returned their initial investments, this is
a very bottom-line friendly arrangement."

    About Film Ideas Inc.

    Film Ideas Inc. has produced and distributed award-winning videos, DVDs
and Chaptered MPEG'S for a variety of public and private markets since 1979.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is www.devine-ent.com.

    Investor-specific information and resources:
http://www.trilogy-capital.com/tcp/devine.

    View current stock quotes and news:
http://www.trilogy-capital.com/tcp/devine/quote.html.

    Investor Fact Sheet:
http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.





For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: 1-877-338-4633,
atenney@devine-ent.com or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: 1-800-592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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