Devine Entertainment Announces Foreign Broadcast Sale of its Award-Winning Children's Film Library Titles to Duna TV Network in Hungary



    Broadcast Agreement Comes as Devine Expands International Distribution
    Initiatives through Carrere Group of France

    TORONTO, Jan. 15 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has announced a new broadcast agreement with Duna TV,
Hungary's top public broadcaster. The sale is the first foreign broadcast
agreement to be finalized by Devine's international distribution partner
Carrere Group of France.
    The sale includes 19 of Devine Entertainment's critically acclaimed
children's films and franchise titles, including Beethoven Lives Upstairs, The
Composers Specials, The Inventors' Specials and The Artists' Specials.
    The agreement with the Duna TV network is the first sale to result from
Carrere Group's initiatives at the most recent MIPCOM television market in
Cannes, France. Devine has previously announced strategic initiatives to
capitalize on its proprietary library of film and television content and
franchise titles through sales to territories worldwide.
    "This is the first sale announced from Axel Carrere of the Carrere Group
of Paris following his introduction of our filmed products at the recent
MIPCOM sales convention in Cannes, France," said David Devine, President and
Chief Executive Officer of Devine Entertainment. "Based on our knowledge of
Axel and his sales team, we are anticipating more sales in foreign territories
in the near and midterm time frame."
    Carrere Group - one of the world's leading international distributors of
television and film - is distributing Devine's award-winning 18-film library
of historical family films, including its new prime-time series "Across the
River to Motor City" throughout French-speaking territories, including France,
Belgium, Monaco and others. Other Devine titles Carrere is marketing include
the Company's acclaimed franchises The Artists' Specials, The Inventors'
Specials and The Composers' Specials.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is www.devine-ent.com.

    Investor-specific information and resources:
    http://www.trilogy-capital.com/tcp/devine.

    View current stock quotes and news:
    http://www.trilogy-capital.com/tcp/devine/quote.html.

    Investor Fact Sheet:
    http://www.trilogy-capital.com/tcp/devine/factsheet.html.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.





For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633,
atenney@devine-ent.com; or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: (800) 592-6067, ryon@trilogy-capital.com

Organization Profile

DEVINE ENTERTAINMENT CORPORATION

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