DeviceMine v3.0 - Mobile Device Database Eases Device Fragmentation Challenge for Mobile Content and Developer Community



    POOLE, England, July 24 /CNW/ - WDSGlobal has made it easier, and
cheaper, for mobile content developers to access its market-leading database
of mobile device capabilities by offering a series of specialized 'content
packs'.
    DeviceMine v3.0, launched today, tracks up to 530 different
characteristics for mobile devices in its database; including physical
characteristics, browser information, media support and native application
environments. Armed with this information, mobile developers are able to
navigate the complexity of device fragmentation and optimize their content and
applications according to individual device types.
    The latest version of DeviceMine offers improved information around media
and content delivery; including video streaming, audio codecs and bitrates as
well as FlashLite and application runtime environments. It will also be
available through a series of specialized content packs. These packs deliver a
subset of DeviceMine data, offering a greatly reduced cost of entry and
allowing mobile content developers to license only the data required to
support their services. Five content packs are available, each focused on
particular areas of the handset; Browser Pack, Hardware Pack, Media Pack,
Software Pack and Device Management Pack.
    With so many new handsets launched every year, differences in hardware,
operating systems and displays make it a challenge for content developers to
deliver a consistent and compelling user experience.
    "How a piece of content performs on one device can be hugely different to
how it performs on another. Differences in screen size and resolution, DRM
restrictions and media support are just a handful of factors that can make or
break the user experience and damage service profitability," explains
Nick Gyles, CTO of WDSGlobal's Technology Division. "DeviceMine allows content
developers to tailor products according to actual device characteristics and
ensure mobile content, applications and the browsing experience are always
optimized."
    A free demo of DeviceMine 3.0 data is available at
http://www.wdsglobal.com/devicemine

    Notes to editors:

    From handset validation and readiness testing to device management and
end-user support, WDSGlobal today offers the mobile industry's most complete
solution for the management of subscribers, devices and services. The company
currently counts over 100 customers, including most of the world's largest
handset manufacturer and mobile operator brands, and is headquartered in
Poole, UK. For more information, please visit http://www.wdsglobal.com





For further information:

For further information: Tim Deluca-Smith, VP Marketing, Tel:
+44(0)1202-713-725, Tim.deluca.smith@wdsglobal.com

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