GRAND RAPIDS, Mich., Nov. 27 /CNW/ -- A new keyboard assembly from
Details, a Steelcase company, recently became the first to receive Cradle-to-
Cradle Certification from McDonough Braungart Design Chemistry.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071127/CLTU011 )
Based in Charlottesville, Va., McDonough Braungart Design Chemistry
(MBDC) is a consulting firm dedicated to promoting the "Next Industrial
Revolution" by helping clients develop eco-friendly products and services that
contribute to economic, social and environmental prosperity.
What is cradle-to-cradle design?
Since the onset of the Industrial Revolution, most manufacturers have
assumed a cradle-to-grave life cycle -- that is, you use a product until it
wears out and then bury it. Instead, MBDC promotes a cradle-to-cradle
approach, which assumes that a product eventually will be recycled rather than
About the keyboard assembly
Details' certified Cradle-to-Cradle keyboard assembly is a keyboard
mechanism, platform and palmrest all made from materials that were scrutinized
for their impact on the environment. Recycled materials were used in the
construction of the keyboard assembly, providing a closed material loop which
pulled very little virgin raw material from the environment and will send very
little back to it. The keyboard mechanism is made from 98% recycled steel
content, the keyboard platform uses 100% recycled kraft paper content and the
palmrest is made from a proprietary waterborne urethane -- a 100% recyclable
"We continually seek ways to build products that have a positive impact
not only in the office, but also on the environment," says Bud Klipa,
president of Details. "Cradle-to-cradle certification for our new keyboard
validates our work in this area."
The new keyboard assembly is available through the Details network of
dealers. Though not the first recyclable offering from Details, it is the
office furniture industry's first cradle-to-cradle keyboard.
Please note: additional product photos are available upon request.
Details, a Steelcase subsidiary based in Grand Rapids, Mich., provides
innovative worktool solutions compatible with most furniture systems. Details
worktools are sold through a network of 450 dealers and are featured in 20
Steelcase showrooms throughout North America. For more information about
Details, visit www.details-worktools.com.
For further information:
For further information: Dave Kagan of Steelcase, +1-616-554-4407,
firstname.lastname@example.org; or Christine Hoek of Articulate Communications,
+1-616-662-9241, email@example.com, both for Details Web Site: