Desjardins Financial Security is the top Canadian company at the 2007 IFCA contest with six awards, including three Best of Show



    LEVIS, QC, Oct. 15 /CNW Telbec/ - For the fourth consecutive year, and
the fifth time since 2001, Desjardins Financial Security (DFS) has won several
awards in the Insurance & Financial Communicators Association (IFCA) contest.
This association brings together 700 communicators from over 225 life and
health insurance and financial services companies in North America. DFS
received three Best of Show awards, one Award of Excellence and two Honorable
Mentions for its achievements, making it the Canadian company with the most
number of awards this year.
    "The quality and creativity of the communications of a company such as
ours are an important measure of success. This year once again, the IFCA
awards allow us to give special recognition to our employees for all their
talent and hard work," said Daniel Roussel, Vice-President, Public Affairs and
Communications at Desjardins Financial Security. Last year, Desjardins
Financial Security came away with seven awards at the IFCA contest.

    Health is Cool!

    The 2006 Health is Cool! campaign and booklet earned two Best of Show
awards in the following categories "Associations - Integrated Campaigns" and
"Internally Developed Communications - Print" while the webcast of the May
2006 Health is Cool! survey results received an Honorable Mention. To view the
2006 survey results and download a copy of this booklet, go to the National
Surveys section of www.desjardinsfinancialsecurity.com/cool.

    Best of Show award for Oasis in the City

    The Oasis in the City event, held in Toronto on Friday, May 5, 2006,
earned a Best of Show award in the "Special Projects" category. For one day,
downtown office workers were able to relax in a special garden created by
Desjardins Financial Security featuring a giant checker board, a giant chess
board, a chocolate fountain, a carp-filled pond, a waterfall, a harpist, yoga
and Nia demonstrations, etc.

    Award of Excellence for "Perfect Garden"

    The "Perfect Garden" booklet, featuring the results of the 2006 National
Retirement Survey, won an Award of Excellence in the "Magazine Insert"
category. To download a copy of this booklet, go to
    http://www.dsf-dfs.com/en-CA/_Utilitaires/Prmtns/JrdnPrft.htm.

    An eye-catching ad

    A large billboard promoting group insurance at Toronto's Pearson Airport
earned an Honorable Mention in the "Large Format Media Displays" category.

    About the IFCA contest

    IFCA is dedicated to the ongoing professional development of its members.
This association's annual contest covers ten categories related mainly to
advertising, public relations, corporate communications and sales promotion.
526 entries were submitted this year.

    About Desjardins Financial Security

    Desjardins Financial Security is a subsidiary of Desjardins Group, the
largest integrated cooperative financial group in Canada, and specializes in
group and individual life and health insurance, and retirement savings
products and services. Every day, over 5 million Canadians rely on Desjardins
Financial Security to ensure their financial security. With a staff of over
3,700 employees, Desjardins Financial Security manages and administers over
$22 billion in assets from offices in major cities across the country,
including Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montréal, Québec,
Lévis, Halifax and St. John's.




For further information:

For further information: Isabelle Truchon, Communications Advisor, (514)
350-8700, 1-877-750-8700, extension 8668, Isabelle.truchon@dfs.ca


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