Desjardins breaks new ground, offering Cell Phone Insurance with its VISA Desjardins FOR STUDENTS ONLY credit card



    Offered exclusively to a tech-savvy clientele, this service is a Canadian
    first.

    LEVIS, QC, Aug. 4 /CNW Telbec/ - Young people and cell phones: absolutely
inseparable. In fact, it is estimated that over 64% of Canadians between the
ages of 15 and 29 have a cell phone. And yet, what young person hasn't
accidentally misplaced their phone or quite simply had one stolen?
    In response to this reality, Desjardins Group is now offering its VISA
Desjardins FOR STUDENTS ONLY credit card holders Cell Phone Insurance, in case
of loss or theft of a cell phone, at no extra fee.
    This makes Desjardins the first financial institution in Canada to offer,
to VISA Desjardins FOR STUDENTS ONLY card holders, this brand new protection.
This is just one of the many unique features of the card that make it the
credit card best equipped to meet the needs of 18-to-25-year-olds, a
tech-savvy clientele hooked on innovation. As part of d.plan for Students, the
card's design is updated each year and made available in limited edition.
    Desjardins wishes to remind its young members that when used responsibly,
the VISA Desjardins card FOR STUDENTS ONLY is an excellent way to establish a
good credit rating and develop good financial habits.

    About Desjardins Group

    Desjardins Group is the largest integrated cooperative financial group in
Canada, with overall assets of nearly $150 billion, as at March 31, 2008. It
comprises a network of caisses, credit unions and business centres in Québec
and Ontario, and some twenty subsidiary companies in life and general
insurance, securities brokerage, venture capital and asset management, many of
which are active across the country. Drawing on the expertise of its 40,000
employees and the commitment of more than 6,500 elected officers, Desjardins
offers its 5.8 million individual and corporate members and clients a full
range of financial products and services. Its physical distribution network is
complemented by leading-edge virtual access methods. To find out more, consult
www.desjardins.com.




For further information:

For further information: (for journalists only): Nathalie Genest,
Advisor, Information and Media Relations, (514) 281-7275, 1-866-866-7000, ext.
7275


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