Designs Shine Even Brighter As LISTERINE(R) Whitening Helps Illuminate TVA's La Collection Series



    MONTREAL, April 22 /CNW/ - In Quebec's new design competition program, La
Collection, each designer is looking for an edge to stand out and shine.
LISTERINE(R) Whitening Strips and new LISTERINE(R) Extreme Whitening Rinse
have partnered with TVA's new series to show viewers how they can do the same
- brightening smiles even more with a chance to win a trip to Italy's design
capital - Milan.
    Starting with the show's premiere on Wednesday, April 22, viewers to the
new eight-week series will have the chance to look for the LISTERINE(R)
Whitening clue throughout each episode. Viewers will be directed to go online
at www.tva.canoe.ca and enter the unique clue each week for the chance to win
the trip to Milan, Italy. Other highlights include exclusive "Brilliant
Moment" video clips on the LISTERINE(R) Whitening contest site and a
LISTERINE(R) Whitening inspired designer White Challenge in the show's third
episode.
    For all contest details, visit www.tva.canoe.ca and watch La Collection
on TVA, Wednesdays at 8 p.m. starting Wednesday, April 22.

    LISTERINE(R) Whitening Strips and LISTERINE(R) Extreme Whitening Rinse
are owned and marketed by Johnson & Johnson Inc. Canada. Johnson & Johnson
Inc. is a member of the Johnson & Johnson Family of Companies, the world's
most comprehensive and broadly based manufacturer of health care products, as
well as a provider of related services, for the consumer, pharmaceutical, and
medical devices and diagnostics markets. Johnson & Johnson Inc. Canada markets
innovative products focusing on skin care, baby care, wound care, oral health
and women's health.

    TVA Group is an integrated communications company involved in television,
production and distribution of audiovisual products, and in magazine
publishing. TVA Group is North America's largest private producer and
distributor of French-language entertainment, information and public affairs
programming, and its largest publisher of French-language magazines. TVA
Group's Class B shares are listed on the Toronto Stock Exchange under the
ticker symbol TVA.B.




For further information:

For further information: Tina Fournier-Ouellet,
tfournier-ouellet@capital-image.com, (514) 739-1188, ext 230


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