DESIGNER WHEY to Produce 'The Biggest Loser' Whey Protein Products Based
on the Mega Hit Weight Loss Reality Show - Now Available at Wal-Mart Canada
CARLSBAD, Calif., April 30 /PRNewswire/ -- Getting back in the gym and
erasing years of bad eating habits is never easy. Losing large amounts of
weight because your health depends on it is even harder. DESIGNER WHEY(R),
America's #1 Protein(R), recently joined forces with E!'s hit weight loss
program The Biggest Loser to help contestants and viewers retake control of
their lives by creating a co-branded protein product. The Biggest Loser
Protein by DESIGNER WHEY, which is available in 249 Wal-Mart stores throughout
Canada, has been developed through a licensing agreement with NBC Universal
Television, DVD, Music and Consumer Products Group and Reveille LLC.
"The Biggest Loser offers contestants life changing tools to regain their
health through supervised dieting and exercise, and DESIGNER WHEY offers every
Canadian life changing products for better results inside and out," extolled
David Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY. "We are
excited to see, along with the rest of Canada, the positive impact that our
research-proven DESIGNER WHEY products will have on The Biggest Loser
contestants and fans."
"The show trainers and doctors have been incorporating Whey Protein into
the lives of our contestants for the last few seasons," says Mark Koops,
Creator and Executive Producer of The Biggest Loser. "We are excited to now
have The Biggest Loser Protein by DESIGNER WHEY, a product that has been
tailored to the needs of our contestants, and is available to everyone in
Canada who wants to live The Biggest Loser Lifestyle."
"The Biggest Loser Protein by DESIGNER WHEY will be a terrific complement
to the existing portfolio of diet and wellness products, which will benefit
the show's contestants and viewers alike," said Kim Niemi, Senior Vice
President, NBC Universal Television, DVD, Music and Consumer Products Group.
Contestants of The Biggest Loser season seven have been using the
cross-branded DESIGNER WHEY and The Biggest Loser Protein in their quest for
better health on the show, and after. The Biggest Loser Protein by DESIGNER
WHEY is available in four signature flavors of Blue Blueberry, Red Raspberry,
All Natural Chocolate Deluxe and All Natural Vanilla Bean. Also available in
single serving packets, The Biggest Loser Protein 2GO(R) is convenient and
perfect for the on-the-go lifestyle.
Tom Oliver, Chief Operating Officer of DESIGNER WHEY explained, "Our
vision is to continually increase the number of people who feel and look
healthier by fully developing the benefits of whey and making products like
The Biggest Loser Protein by DESIGNER WHEY available to the mass markets."
THE BIGGEST LOSER
The first reality series where everybody "loses," The Biggest Loser
challenges and encourages overweight contestants to shed pounds in a safe and
recommended manner through comprehensive diet and exercise as they compete for
a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the
series provides the contestants with challenges, temptations, weigh-ins and
eliminations until the final contestant remains to claim the title of "the
biggest loser." Each team works out under the supervision of professional
trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of
Reveille LLC, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, The
Biggest Loser has become a worldwide hit appearing in over 90 countries and
produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown
to become a standalone health and lifestyle brand by developing tools and
products inspired by the show and approved by its doctors and experts.
Anchored by the online, subscription-based extension of the show,
Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times
best-selling books series, best-selling fitness DVD series, a line of
appliances, fitness equipment, protein supplements and countless other health
and lifestyle based products, The Biggest Loser consumer products program has
generated over $50 million in spending with presence at more than 25,000 major
retailers to date. The Biggest Loser was recognized as a top brand of the year
in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com for
NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP NBC
Universal is a leader in providing entertainment programming to the domestic
and international marketplaces. NBC Universal Television DVD, Music, and
Consumer Products Group manages all global ancillary television business
endeavors for the NBC Universal Television Group, including third-party home
entertainment distribution, consumer products, musical soundtracks, special
markets projects and the NBC Universal Online Store.
Reveille is a leading independent television studio with a major presence
in scripted and unscripted television and digital entertainment, and a world
leader in creating integrated marketing opportunities for advertisers.
Reveille's scripted entertainment programming includes "The Office" and "Kath
and Kim" (NBC), "Ugly Betty" (ABC) and "The Tudors" (Showtime). The company's
roster of highly successful reality programming includes "The Biggest Loser",
"American Gladiators", and "Nashville Star" (NBC), "30 Days" (FX), "Parental
Control" (MTV) and many more. Through its distribution arm, Shine Reveille
International, Reveille distributes its extensive library of high-quality
programming, along with a broad array of programming acquired from independent
producers and U.S. networks, to more than 150 countries.
For more than 15 years, DESIGNER WHEY has created the greatest-tasting
results-proven products in the marketplace including powders and beverages
that help consumers live healthier lives with the benefits of "nature's
perfect protein". America's #1 selling protein since 1993, DESIGNER WHEY has
dedicated nearly $10.5 million to research and product development. DESIGNER
WHEY, a 5X Gold Medal Winner in Taste, is scientifically proven to enhance the
fat-burning, muscle-building benefits of exercise. DESIGNER WHEY powers a full
line of premium-quality products such as the new BIGGEST LOSER PROTEIN powder,
DESIGNER WHEY Protein 2GO - single-serving packets for an on-the-go lifestyle,
and DESIGNER WHEY Protein BLITZ and Protein WATER, the latest in
ready-to-drink refreshment. DESIGNER WHEY'S BIGGEST LOSER PROTEIN, featured
on NBC television's mega-hit reality weight loss show, is designed to help
real people get real results with their overall health and nutrition needs.
For more information on the company or the full line of DESIGNER WHEY products
please visit www.designerwhey.com.
For further information:
For further information: Don Williams of Williams Group PR,
+1-760-707-4589, firstname.lastname@example.org, for DESIGNER WHEY Web Site: