Designer Brian Bailey, ELLE Canada's Rita Silvan and Designer Shawn Hewson Join Supermodel Iman on Project Runway Canada



    Brian Bailey Announced As Mentor, Rita Silvan and Shawn Hewson Round Out
    Panel of Judges

    Project Runway Canada Debuts This Fall on Slice

    TORONTO, June 19 /CNW/ - Slice(TM), Insight Production Company Ltd. and
FremantleMedia Enterprises announced today that Canadian designer Brian Bailey
will serve as Mentor on the highly-anticipated Project Runway Canada, guiding
the competitors through each of their challenges. ELLE Canada Magazine
Editor-in-Chief Rita Silvan and Designer Shawn Hewson, founder of Bustle
Clothing will also join host Iman as judges for the series, charged with
evaluating - and eliminating - the budding designers. Project Runway Canada
premieres on Slice(TM) in October 2007.
    "Project Runway Canada is about showcasing Canadian designers and giving
them a platform from which to launch exciting careers in the notoriously
difficult-to-crack fashion industry, so we've ensured that we have the best in
Canadian fashion heading up our panel of industry luminaries to guide the
designers along their way. While only one of the designer hopefuls will be
declared the ultimate winner, we have no doubt that after learning from Iman,
Brian, Rita and Shawn - each will have what it takes to be successful," says
Vanessa Case, Vice President, Content, Slice(TM).
    "We couldn't imagine a more experienced, talented or personable designer
to be our mentor than Brian Bailey. Our competitors will truly benefit from
their experience with him," says John Brunton, Executive Producer and
President and CEO of Insight Productions. "Rita and Shawn bring such
incredible experience and varied perspective to our illustrious judging panel.
Joined with Iman, they will truly be the guardians of the highest bar of
quality that we have set for our show and our designers."
    The series will find 12 designers competing for the once-in-lifetime
chance to show collections at a premiere Canadian fashion event in fall 2007.
Ultimately, one designer will claim their rightful place in the spotlight,
winning the top prize, including $100,000 to begin their own fashion line and
a feature spread showing their winning collection in the pages of the
country's foremost fashion magazine.
    Produced by Insight Production Company Ltd., the highly-anticipated
Canadian adaptation of the Emmy-nominated U.S. series, developed by Miramax
and The Weinstein Company for Bravo, will air exclusively on Slice(TM). The
Project Runway format is licensed to Insight Production Company Ltd. by
FremantleMedia Enterprises, the commercial division of FremantleMedia, one of
the largest creators, producers, distributors and licensors of programmes
brands in the world.

    Brian Bailey
    Mentor, Project Runway Canada

    Brian Bailey is in the master class of Canadian fashion designers.
Celebrated for his sophisticated, urban sportswear collections and all-out
glamourous evening wear, he has also earned accolades as an innovator and
motivator in his commitment to, and promotion of, Canadian fashion and talent.
An industry leader and style maker, Bailey's legion of fans run the gamut of
fashion editors, international celebrities and Canadian women from
coast-to-coast. Bailey's love of fashion began in retail menswear in his
native Alberta, and quickly progressed via promotion to buyer for the chain's
thirty-three stores. A stint as a visual merchandiser for The Hudson's Bay
Company came next. But it was his move to Toronto to attend Ryerson
Polytechnic University Fashion Design Program that sealed his future and was
the launch pad for his career. Bailey, in 1983, was hired by the
well-established manufacturer Bernard Cowan. His flair for design soon
revitalized the company and in 1988, Bailey began designing his own label
under licensing agreement with the House of Cowan.
    Since launching his eponymous women's sportswear collection in 1992,
Bailey has continued to strive to create contemporary designs for the wardrobe
needs of today's women. Impeccable tailoring and his use of fabrications that
flatter the female form are hallmarks of his style. Not shy to cater to the
needs of all women, Bailey was the first Canadian designer to create
collections in both regular and plus sizes. His collections have sold in
specialty boutiques and fine department stores including Bloomingdales, Neiman
Marcus, Saks, Nordstrom, Holt Renfrew and The Bay, Harrods and Selfridges, in
the United Kingdom. In early 2000, the doors opened on two Brian Bailey
Boutiques in Toronto, Canada. These award winning signature stores showcase
his seasonal ready-to-wear collections and spotlight Bailey's remarkable
red-carpet worthy gowns and special occasion evening wear. Not content to rest
on his laurels, in April 2007 Bailey combined his signature style and
understanding of the fashion business to create a very wearable, affordable
designer collection that could reach women across the country. A true showman,
Bailey stepped in front of the cameras and premiered this made-in-Canada
capsule collection designed exclusively for The Shopping Channel. In less than
24 hours, the collection was a sell-out and Brian Bailey had the highest rated
designer launch in The Shopping Channel history. With over 20 years in the
fashion industry, the name Brian Bailey is synonymous with outstanding
quality, exceptional design and fabulous style.

    Rita Silvan
    Judge, Project Runway Canada

    Rita Silvan is one of the founding editors of ELLE Canada. Launched in
March 2001, today, ELLE Canada reaches over 1.5 million readers and is among
Canada's top ten fastest growing consumer magazines in both newsstand and
subscription performance. In addition, the magazine is the recipient of
multiple National Magazine Awards for fashion editorials, spot illustration
and humour writing, a Canadian Newsstand Excellence Award and the Best
Fragrance Editorial Award. Silvan appears regularly on local and national
television and radio, including Star! Daily, Breakfast Television (Toronto,
Vancouver, Calgary), CBC Newsworld, CBC Radio One, and Canada AM. She is the
co-author of Fabulous Fakes: A Passion for Vintage Costume Jewellery
(Artisan). Silvan is a graduate of the University of Toronto, where she
received her B.Sc. She resides in Toronto.

    Shawn Hewson
    Judge, Project Runway Canada

    Shawn Hewson was born in Montreal, Canada and grew up in Hamilton,
Ontario, where he attended high-school and University. In 1995, Hewson moved
to Toronto to attend Law School at the University of Toronto, following which
he pursued a career as a corporate lawyer at a large downtown law firm. In
2002, Shawn and his wife, Ruth Promislow - both practicing lawyers - founded
Bustle Clothing, launching the brand with a line of men's and ladies'
t-shirts. After a successful season as a t-shirt line, Bustle was expanded to
a small collection of men's and ladies' sportswear pieces. The aesthetic of
Bustle caught the attention of the fashion community, and the collections, as
well as the brand, continued to grow. In 2004, Shawn left his career in law to
focus on Bustle full time. Now in its 10th season, Bustle has become a leading
Canadian sportswear label, known for its cheeky, sexy, and sharply tailored
leisure aesthetic. Shawn and Bustle have been retained for numerous custom
projects, including designing for brands such as Vespa, Ford of Canada,
Deschini International Handbags, Miller Genuine Draft, the Pantages Suites and
Cosmopolitan Hotel & Spa, the Museum of Contemporary Canadian Art, and the
Fashion Design Council of Canada. Hewson is involved with numerous charitable
organizations and activities, including The Face of Fashion, Charity Step, and
Fashion Cares, and also gives volunteer seminars to fashion students on the
business challenges faced by young designers. Celebrities who have worn
Bustle's designs include Nicole Richie, Tara Spencer-Nairn, Stacy McKenzie,
Jake Gold, J.D. Fortune, and Jesse Metcalfe.

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    About Alliance Atlantis Communications

    Alliance Atlantis offers Canadians 13 well-branded specialty channels
boasting targeted, high-quality programming. The Company also co-produces and
distributes the hit CSI franchise and indirectly holds a 51% limited
partnership interest in Motion Picture Distribution LP, a leading distributor
of motion pictures in Canada, with motion picture distribution operations in
the United Kingdom and Spain. The Company's common shares are listed on the
Toronto Stock Exchange - trading symbols AAC.A and AAC.B. The Company's
website is www.allianceatlantis.com.

    Insight Production Company Ltd. is firmly established as one of Canada's
foremost television producers in comedy, variety, drama, music, documentaries
and sports. Since 1979, Insight headed up by John Brunton & Barbara Bowlby has
become an industry leader in the creative development, financing and
production of highly rated television programs in every genre. It has been
recognized for its reputation for quality as the recipient of numerous
International awards, including 59 Gemini Awards. The company has created
thousands of hours of groundbreaking television that continues to be broadcast
over major networks worldwide. Recent hits include Canadian Idol, Canada's
homegrown version of the hugely successful international format, now in its
fifth season; the JUNO Awards, which plays a key role in the Canadian music
industry, and Deal or No Deal Canada, the most watched premiere of any new
program for the 2006-2007 season. For more information visit
www.insighttv.com.

    FremantleMedia Enterprises

    FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia
and comprises of Fremantle International Distribution (FID), FremantleMedia
Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).
    FID has a network of international sales offices and licenses over 20,000
hours of programmes to 150 countries worldwide. FID's programming comes from
in-house UK producer, talkbackTHAMES and from an increasing number of
independent producers in the UK and internationally. Recent international
successes include US ratings-toppers The Apprentice: Donald Trump and The
Apprentice: Martha Stewart, hugely successful fashion reality series, Project
Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the
Great and the music event special, Britney Spears: In the Zone.
    FLW is the licensing division of FremantleMedia and exploits the
company's many strong brands including the award winning international format,
Idols and the cult children's classics, Rainbow and DangerMouse, across
multiple off-screen platforms including merchandising campaigns, interactive
and wireless support and music publishing. FHE is the home entertainment arm
of FremantleMedia.
    FremantleMedia is one of the largest international creators and producers
of programme brands in the world, with leading prime time entertainment,
drama, serial drama and factual entertainment programming produced in over 25
territories. International drama programmes include Germany's top rated serial
drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most
successful police drama, The Bill, and Australia's top serial drama,
Neighbours. The company's entertainment and factual entertainment hits range
from the award winning international format, Idols, broadcast as the prime
time show, American Idol, on FOX in the US, to the grime-busting format, How
Clean is Your House? and factual entertainment series starring celebrity chef,
Jamie Oliver, Jamie's Kitchen, as well as long-running gameshows like The
Price Is Right.
    FremantleMedia is the production business of the RTL Group, Europe's
largest television and radio broadcast company. www.fremantlemedia.com.





For further information:

For further information: For any additional media inquiries, please
contact: Amy Waters, Publicist, Slice(TM), T: (416) 934-7079,
amy.waters@allianceatlantis.com; Alison Birk, Insight Productions, T: (416)
596-8118 x222, abirk@insighttv.com; Lynne-Mei Lee, FremantleMedia Enterprises,
T: +44 (0)20 7691 6782, lynne-mei.lee@fremantlemedia.com

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ALLIANCE ATLANTIS COMMUNICATIONS INC.

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