Demand For MEG-3(R) In North American Foods Reaches Tipping Point



    Favorite Food Brands Respond To Consumer Demand

    DARTMOUTH, Nova Scotia, Jan. 31 /CNW/ - Ocean Nutrition Canada Limited
(ONC), supplier of MEG-3(R) brand Omega-3 EPA/DHA food and dietary supplement
ingredients says demand for omega-3 EPA and DHA is at a "tipping point,"
according to ONC's Ian Lucas, Executive Vice President of Global Sales and
Marketing.
    To meet the high consumer demand, food companies are responding by
including MEG-3(R) ingredients to provide consumers with a convenient way to
increase their consumption of the important forms of Omega-3 EPA and DHA.
    "We see strong signs from consumers all over the globe and in particular
North America, that demand for omega-3 EPA and DHA from fish oil in foods is
at the tipping point, said Lucas. "Food companies are now moving quickly to
keep up with innovative market leaders and this is creating a competitive,
fatty acid frenzy in the food industry."
    Earlier this month, market leader Tropicana, a division of PepsiCo, Inc.,
launched the first orange juice with MEG-3(R) brand omega-3 EPA and DHA
ingredients in both the United States and Canada. Tropicana is also the first
orange juice product to co-brand with the MEG-3(R) brand.
    MEG-3(R) brand ingredients differ from other sources of omega-3 in a
number of ways. Most importantly consumers get the health benefits of both EPA
and DHA, the two important forms of omega-3. A patented technology developed
by ONC, allows food companies to increase the nutritional value of their
products by adding omega 3s into foods with no effect on the taste or smell of
the food.
    "Our Tropicana Healthy Heart Orange Juice with Omega 3s hits the boomer
trifecta," said Jim McGinnis, Vice President of Marketing for Tropicana. It
delivers the convenience, taste, and meaningful nutrition all in a glass of
Tropicana orange juice. McGinnis adds the high quality, specially encapsulated
MEG-3(R) source, provides consumers with the nutrition they need with the
amazing straight-from-the-orange taste they want.
    In the last year MEG-3(R) brand has been successfully commercialized in
15 different types of foods. Robert Orr, ONC President stated "Many more of
major food brands will be launching products in the days ahead so consumers
will soon have the choice to fill their shopping basket with foods containing
MEG-3(R) brand ingredients and contribute to their daily need for omega-3 EPA
and DHA conveniently and with the same great taste they expect from products
like Tropicana Healthy Heart orange juice".

    About Ocean Nutrition Canada Limited (ONC):

    Ocean Nutrition Canada is a privately held company, whose major
shareholder is Clearwater Fine Foods Incorporated. Clearwater Fine Foods
Incorporated is a diversified holding/investment company whose significant
holdings include a controlling interest in Clearwater Seafood's Limited
Partnership, the world's largest integrated shellfish harvester and processor.
    ONC is in the business of discovering, manufacturing, and marketing
marine based ingredients that improve human health. Ocean Nutrition Canada has
a broad customer base, which includes multi-national companies in both the
dietary supplement and the food categories. In 2006, the MEG-3(R) EPA/DHA
ingredient was in 8 billion supplement servings and 2 billion food servings
worldwide. For more information on the health benefits of MEG-3(R) ingredients
please visit www.meg-3.com




For further information:

For further information: Lori O'Connell, Ocean Nutrition Canada Ltd.,
(902) 480-3210, www.ocean-nutrition.com

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