Deep Sea 3D: The IMAX Experience Grosses $50 Million



    Film's Box Office Continues to Climb as IMAX and Warner Bros. Pictures
    Dive into Pre-Production on Sequel

    LOS ANGELES, Sept. 5 /CNW/ - IMAX Corporation and Warner Bros. Pictures
today announced that the highly acclaimed IMAX hit motion picture adventure
Deep Sea 3D continued its box office climb, surpassing $50 million in total
gross box office receipts since it premiered in March 2006. After 75 weeks in
release, Deep Sea 3D has played in more than 120 IMAX(R) theatres worldwide
and continues to draw audiences in both domestic and international markets,
demonstrating the strong legs that original IMAX(R) 3D productions have become
famous for throughout the exhibition industry.
    Warner Bros. Pictures, IMAX and Deep Sea 3D's award-winning filmmaking
team, which includes Howard Hall, Toni Myers, Graeme Ferguson and Michele
Hall, are currently in pre-production on the film's sequel, scheduled for
release to IMAX theatres in 2009.
    "Part of what makes the original IMAX film business so unique is that a
single film can generate impressive box office receipts for years, not just
weeks," said Dan Fellman, President, Domestic Distribution, Warner Bros.
Pictures. "We are delighted that Deep Sea 3D is continuing to capture the
hearts of millions of moviegoers worldwide and we look forward to sharing the
film's exciting sequel with them in 2009."
    "Deep Sea 3D does what IMAX films do best - it transports people to
places that most would never have a chance to go, and this type of unique
experience keeps them returning to IMAX theatres year after year," said Greg
Foster, Chairman and President of IMAX Filmed Entertainment. "Howard Hall,
Toni Myers, Graeme Ferguson and Michele Hall clearly know what audiences want
when they visit an IMAX theatre and we are very excited to have the same team
behind the film's 2009 sequel. Today's milestone can be attributed to them, in
addition to the growing consumer demand for The IMAX Experience(R) and the
effective marketing from Warner Bros. Pictures."
    Deep Sea 3D was shot by award-winning Director/Cinematographer Howard
Hall, produced by Toni Myers, executive produced by Graeme Ferguson and Brad
Ball, and co-produced by Michele Hall. The film offers audiences astonishing
up-close encounters with some of the world's most exotic undersea creatures.
Hall, Ferguson and Myers were part of the accomplished filmmaking team behind
IMAX's first underwater 3D adventure, Into The Deep, which has grossed more
than $70 million since its 1991 release. Deep Sea 3D is co-narrated by Johnny
Depp and Kate Winslet.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the
Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2007, there
were 290 IMAX theatres operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
    Experience(R) are trademarks of IMAX Corporation. More information on the
    Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2006, as well as the Company's Quarterly Report on
Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Warner Bros. Pictures, Los
Angeles, Andrea Marozas, (818) 954-4849, andrea.marozas@warnerbros.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com; Investors: Integrated Corporate Relations, Amanda Mullin,
(203) 682-8243, Amanda.Mullin@icrinc.com, Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com

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IMAX Corporation

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