deCarta Unveils Turn-key Application for Personal Navigation Devices



    
    Streamlines Design Through Market-Delivery Timelines
    

    HANOVER, Germany, March 12 /CNW/ -- deCarta, the leading supplier of
software platforms and services for the Location-Based Services (LBS)
industry, today announced the launch of a turn-key navigation application for
use in personal navigation devices (PNDs). The new navigation application
allows manufacturers of PNDs and smartphones to bring a custom-branded
navigation application to market quickly and with minimal development time.
    ABI Research estimates that 14 million personal navigation devices were
sold in 2006, and the market is expected to reach 24 million units in 2007. As
competition drives the need for product differentiation and fast
time-to-market, deCarta's navigation application offers manufacturers a
fully-featured product that can be used as delivered, or customized to reflect
a unique look that reinforces the manufacturer's brand identity.
    "The personal navigation market is growing by leaps and bounds," said
Clint Wheelock, vice president of research for ABI Research. "Ready-made
navigation applications that provide quicker time to market are a viable
option for both new vendors and established players looking to gain a
competitive edge in capitalizing on this tremendous market opportunity."
    The deCarta navigation application has been designed to emphasize
ease-of-use for drivers with intuitive menus that allow them to access
commands in a convenient manner. deCarta's navigation application can be used
in a stand-alone mode or can be paired with the company's industry-standard
Drill Down Server(TM) (DDS) for use in connected navigation applications.
    deCarta's navigation application employs deCarta's market-leading Rich
Map Engine, the same software platform known for its speed and accuracy in
powering leading Internet and wireless LBS applications at Verizon, Sprint,
Cingular, TeliaSonera, Google, Yahoo! and Ask.com. The software is compatible
with Windows Mobile(R) and is specifically designed for porting for use on
Windows(R) CE-based PNDs, and supports a wide range of features demanded by
drivers:
    
    -- Full-featured navigation functionality including 2-D and bird's-eye
       view maps
    -- One-touch access to all key navigation features and controls
    -- Flexible routing files (i.e., Waypoints, Shortest, Fastest;
       including/excluding toll roads, freeway, ferry, tunnels, car / train)
    -- Easy method for selecting a destination or POI (i.e., Category, Nearby,
       Key-word search, ZIP/Postal code)
    -- Compressed map data for small storage footprint on Flash and HDD media
    -- Map-matching and support for both GPS and dead-reckoning sensors
    -- Writable indices allowing download of customized Point of Interest or
       traffic incident data
    -- Customizable voice prompts and guidance and advisory instructions
    

    The turn-key navigation application is also designed to be used with the
DDS in connected navigation applications that combine personal navigation with
dynamic content for a more interesting driving experience. Routes calculated
by the driver on the PND can be populated with relevant information useful to
the driver such as restaurants, gas stations and gas prices, parking spaces or
traffic incidents. deCarta's DDS is a server-based location platform that
powers many of the most successful location-based applications on the Internet
and mobile applications, offering extremely fast performance and scalability
to mass market application. As a benefit to the customer, this enables
Internet-based location services to be quickly pushed to the client PND.


    Navigation Application Screen Detail Example:
http://www.newscom.com/cgi-bin/prnh/20070312/SFM109

    The deCarta navigation application complements the company's Navigation
SDK, introduced last year. The Navigation SDK is a software developer's
environment that enables easier, efficient development of a customized
navigation system for PNDs. To help accelerate development, sample
applications are available in source code to illustrate the use of all the
navigation functionality supported. The navigation application builds on the
core functionality of the SDK with a complete user interface.
    "The release of our turn-key PND application completes an entire suite of
comprehensive capabilities that PND and smartphone developers can leverage to
capture this explosive market with maximum efficiency," said J. Kim Fennell,
president and CEO of deCarta. "Our turn-key PND application, navigation SDK
and Drill Down Server platform provide a clear migration path for stand-alone
to connected personal navigation devices."

    
    About deCarta
    
    deCarta is the leading geospatial software platform that powers today's
most successful Location-Based Services (LBS) applications such as those
deployed at Google Maps, Yahoo, Ask.com, Verizon and Sprint. The company's
unique, patented technology is ideal for high-volume LBS applications for use
in Internet, mobile, personal navigation and enterprise applications where
scalability, speed, and reliability are vital. Its Drill Down Server
geospatial software platform, Rich Map Engine and Hosted Web Service are
preferred by application developers and service providers who also want the
flexibility to customize map styles, utilize unique routing capabilities and
self brand. deCarta customers and technology partners include AND, Appello,
Ask.com, ATX, AutoTrader.com, Google, Hotels.com, Local Matters, Maps.com,
Motorola, NAVTEQ, Networks In Motion, Pharos, Rand McNally, Tele Atlas,
TeleNav, TopTable.com, Yahoo! and Zillow. deCarta is privately held and
headquartered in San Jose, California with international offices in the UK and
China. http://www.decarta.com.

    NOTE:  deCarta, the deCarta logo and Drill Down Server are trademarks or
registered trademarks of deCarta, Inc. in the United States and/or other
countries. All other product or company names are trademarks or registered
trademarks of their respective holders.





For further information:

For further information: Chris Blake of MSR Communications, 
+1-415-987-0662, or chris@msrcommunications.com, for deCarta; or Robert Young 
Director, Marketing Communications of deCarta, +1-408-625-3567, or 
ryoung@decarta.com

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