deCarta-based Mobile Applications Win Top Awards, Including Grand Prize, for the 2009 NAVTEQ Global LBS Challenge-Americas



    SAN JOSE, CA, May 4 /CNW/ - deCarta, the leading supplier of software and
services for the Location-Based Services (LBS) industry, today announced that
the company's geospatial platform technology provided the geospatial
functionality for three of the four mobile applications receiving top awards,
including the Grand Prize Winner, for the 2009 NAVTEQ Global LBS
Challenge-Americas.
    The annual NAVTEQ Global LBS Challenge(R) invites developers to build
innovative location-enabled applications that work with mobile phones and/or
wireless handheld devices using dynamic positioning technology and NAVTEQ map
data. deCarta's geospatial software platform and web services gives mobile LBS
application developers the ability to quickly build applications that
integrate a wide variety of data sources to provide complex mapping, routing
and spatial search functions.
    The Grand Prize-winning application, powered by deCarta, was Taxi4me from
T+1 Solutions. Taxi4me is a mobile location-based taxi ordering service
application that allows users anywhere in the world to connect with trusted
taxi companies. The desired time and destination is sent from a user's mobile
phone to a taxi brokering server. Local taxi companies then submit competitive
bids and proposed routes back to the consumer.
    The second runner-up, Creativity Software's Rough Guides Mobile Travel
Guide, and third runner-up Colombia Games' To Get There were also powered by
deCarta.
    "All of the applications in this year's competition displayed exceptional
innovation and creativity," said J. Kim Fennell, President and CEO of deCarta.
"Accordingly, we're very proud to continue our four year track record of
providing the enabling geospatial technology for the most successful mobile
LBS applications."
    deCarta is a Global Sponsor of the Navteq LBS Challenge and supports the
program and developers in Europe, Asia-Pacific and the Americas. The
initiative is part of deCarta's commitment to the LBS developer community and
is one of the reasons deCarta has become recognized as the leading independent
geospatial platform in the industry today.
    In North America, location-based services have grown to account for 58
percent of the total downloaded application revenue according to recent market
data from Nielsen Mobile, a division of The Nielsen Company. In this dynamic
market, deCarta has built a leading position with 90 percent of mobile LBS
revenue at these carriers running on the company's technology. deCarta's
customers have location based applications running on Verizon, AT&T Wireless,
Sprint, ALLTEL, Bell Mobility, Telus, and over 12 mobile operators in Europe.
    http://www.decarta.com.

    About uLocate Communications

    uLocate Communications is the leading publisher of wireless
location-based applications. For more information, please visit
http://www.ulocate.com.

    About WHERE

    WHERE, a service of uLocate Communications, Inc., is a wireless
application that provides people with a single point of access to the world's
most comprehensive library of location-based content. With WHERE, consumers
can connect with the world around them and customize their experience by
choosing which location-based applications they want to use. Each of these
applications, including options for local search, news, weather, events and
friend finding, deliver contextual content based on a user's current location.
For more information, please visit http://www.where.com.
    http://www.LBSChallenge.com
    http://www.navteq.com

    deCarta, the deCarta logo and Drill Down Server are trademarks or
registered trademarks of deCarta, Inc. in the United States and/or other
countries. All other product or company names are trademarks or registered
trademarks of their respective holders.





For further information:

For further information: PR Contact: Amanda Slayton-Joslin, Honcho PR,
+44(0)7774-601059, amanda@honcopr.com; deCarta Contact: Michele Zipse,
Marketing Communications Manager, deCarta, (415) 398-0580, mzipse@decarta.co

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