Dean Martin - Forever Cool: Pollard Banknote acquires licensing rights from the Dean Martin family trust



    WINNIPEG, Oct. 30 /CNW/ - In a deal with the Dean Martin Family Trust,
Pollard Banknote has secured the U.S. and Canadian licensing rights to market
instant games based on the broad appeal of Dean Martin, the King of Cool.
    No other entertainment superstar brings together easygoing charm, playful
wit, and gracious humility as seamlessly as the media-acclaimed "coolest man
who ever lived." Sixty-five years after his debut at New York's Riobamba Club,
Dean Martin's contributions to modern entertainment via his legendary music,
stage, film, and television career are evidenced by his popularity with over
50 million records sold worldwide, 35 top-ten singles, 250 magazine-cover
appearances, 55 films, and 61 TV shows.
    "Music's powerful ability to trigger emotions and attract players makes
it the ultimate marketing tool. And no one tops Dean Martin when it comes to
class, recognition, and staying power," said Sina Aiello, Director, Licensed
Products, Pollard Banknote. "From his career breakthrough in 1943 to his Las
Vegas Rat Pack heydays in the 1960s, Dean Martin's influence on the
entertainment world is legendary. Today, with an iTunes Top 5 CD, he remains
just as relevant as he was nearly 45 years ago when he outsold The Beatles at
the height of Beatlemania."
    As hip as ever, his music is featured in many popular films, such as
Swingers, Return To Me, and Mickey Blue Eyes, hit TV shows like "Friends,"
"ER," and "Las Vegas," and in numerous commercials. 'Dean Martin - Forever
Cool,' 2007's posthumous hit CD/DVD, includes diverse new duets with
contemporary hit-makers, among them Martina McBride, Joss Stone, and
Robbie Williams.
    The Dean Martin brand fits perfectly with Pollard Banknote's array of
nostalgia-inspired properties and offers an abundance of promotional options -
from CD collections and DVDs to grand prize and second chance draw
possibilities incorporating home theatre packages and exclusive VIP trips to
Las Vegas.
    Pollard Banknote offers a completely integrated marketing solution for
licensed games, including ticket design and manufacturing, prize structure
consultation, merchandise selection and fulfillment, publicity and promotional
opportunities, and second chance draw process management (including all
customer service, Internet marketing, and post-game analysis).

    About Pollard Banknote Limited Partnership

    Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and
South America.

    About Pollard Banknote Income Fund

    Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.




For further information:

For further information: Sina Aiello (saiello@pbl.ca), Director,
Licensed Games, Pollard Banknote, Phone: (204) 474-2323,
www.pollardbanknote.com


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