Agency invests in developing, discovering talent at ad industry's largest
TORONTO, VANCOUVER, and NEW YORK, March 18 /CNW/ - For the third
consecutive year DDB Canada in collaboration with DDB Worldwide is partnering
with ihaveanidea, advertising's intellectual archive, to stage Portfolio
Night, the ad industry's only global portfolio review and recruitment event.
The agreement with ihaveanidea makes DDB's agency network a gold sponsor of
Portfolio Night and the event's only global agency partner.
Bringing Portfolio Night to students and young people aspiring to launch
careers in creative advertising, 10 DDB offices in seven countries will be
organizing and hosting simultaneous Portfolio Night events on Thursday, May 8,
2008. In Canada, DDB will be hosting the country's largest Portfolio Night
event in Toronto.
"Getting any entry-level job in our industry is difficult and extremely
competitive; it can be a hard and disheartening process," says Frank Palmer,
CEO and chairman of DDB Canada. "Portfolio Night is the perfect vehicle for
the advertising community to help make the experience more constructive and to
attract the best new talent into the profession."
Portfolio Night is an annual industry event run by ihaveanidea, a unique
Canadian organization serving the international advertising industry's
creative community. This year, according to Ignacio Oreamuno, president of
Toronto-based ihaveanidea, Portfolio Night will be held in about 20 cities
around the world.
"DDB Canada's commitment to Portfolio Night shows foresight and
represents an investment in tomorrow's talent," says Oreamuno. "Our continuing
relationship with DDB, one of the world's most historic and creative agencies,
has allowed Portfolio Night to continually expand around the world, and is
helping even more young people begin careers in advertising."
Styled on "speed dating," the event gives students and young people the
opportunity to meet with award-winning creative directors from DDB and other
leading advertising agencies. Participants have their portfolios of work
critiqued, and gain the opportunity to get career advice and possibly even an
invitation for a job interview. Additional information about Portfolio Night,
as well as registration details for the events around the world, can be found
The 10 DDB offices organizing and hosting Portfolio Night events are
Toronto, New York, Chicago, Miami, Sao Paulo, Auckland, Sydney, Melbourne,
Hong Kong, and Singapore. Additionally, creative directors from DDB's other
operations (not hosting events) will be taking part in Portfolio Night events
held in their respective cities. Ihaveanidea will be releasing a list of
cities hosting Portfolio Night events shortly detailing all DDB sponsored
events, as well as those to be hosted by other ad agencies.
"By championing Portfolio Night, DDB is able to assist young people and
the industry, while at the same time finding and recruiting the best new
creative talent," says Bob Scarpelli, chairman and chief creative officer of
DDB Worldwide. "DDB's extensive involvement with Portfolio Night again this
year reflects our belief that creativity is the most powerful force in
business. The advertising community needs to foster the next generation of
creative talent, and DDB is helping lead the way by taking events like
Portfolio Night around the world."
DDB Worldwide first became involved with ihaveanidea and Portfolio Night
in 2006. At that time, Palmer at DDB Canada saw potential and value in
Portfolio Night, which had until then been localized in Canadian cities.
Palmer backed the event and negotiated the initial partnership arrangement
that made DDB the first-ever agency to become a Gold Sponsor of Portfolio
Other global partners of Portfolio Night 6 include DDB Worldwide, Corbis,
BLACK BAG and VCU Brandcenter.
About Portfolio Night
Started in 2002, Portfolio Night (www.portfolionight.com) is
ihaveanidea's annual event where advertising's top creative talents come
together to review the portfolios of students, juniors and creative hopefuls
in a positive and engaging environment. For eager up-and-comers Portfolio
Night is an incredible opportunity to meet the industry's most acclaimed
creative directors, have their portfolios of work critiqued, and possibly
generate an interview that could lead to a job. For agency creative directors,
Portfolio Night represents a chance to give back to the advertising community,
and to meet or recruit the most talented young people trying to enter the
business. Since its inception, Portfolio Night has always been held on one
evening, simultaneously in all cities. This year, Portfolio Night will be held
on Thursday, May 8th in about 20 cities around the world.
ihaveanidea (www.ihaveanidea.org) is "Advertising's Intellectual
Archive." Created by Ignacio Oreamuno, a former art director, and operating
virtually from Toronto and Montreal, Canada, its mission is to serve the
international advertising industry as a centre of self-analysis and
intellectual growth. Based on the concept that disseminating and sharing
creative knowledge will benefit everyone in advertising, www.ihaveanidea.org
is visited by thousands of creatives from around the world each month.
About DDB Canada
DDB Canada (www.ddbcanada.com) is the most creatively acclaimed,
internationally recognized marketing communications agency in Canada. Known
for creative advertising that generates significant results for clients, DDB
Canada is Strategy magazine's 2007 Agency of the Year, and was named one of
the "Best Small and Medium Employers in Canada" in 2007 by the Queen's
University School of Business. A "total communications company," DDB believes
creativity is the strongest business tool. DDB Canada has offices in Victoria,
Vancouver, Edmonton, Toronto and Montreal. The agency's integrated divisions
include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB
(online and interactive), Karacters Design Group, Rapp Collins (direct) and
Radar DDB (social media marketing).
For further information:
For further information: Robert MacLean, DDB Canada, (416) 972-5831,
firstname.lastname@example.org; Pat Sloan, DDB Worldwide, (212) 415-2109,
email@example.com; Mimi Martinoski, ihaveanidea, (416) 827-0537,