International Soccer Star David Beckham Inspires People to Write Out
Loud!(TM) with Sharpie(R) Permanent Markers
OAK BROOK, Ill., March 6 /CNW/ -- Long recognized as the celebrity
autograph marker of choice, Sharpie(R) brand is partnering with one of the
world's most recognizable celebrities, global sports star David Beckham.
Beckham, whose autograph is among the most sought-after in the world, will
become Sharpie's global ambassador in a fully integrated global marketing
campaign that rolls out initially in the United States in early March.
Sharpie, a flagship brand of Atlanta-based Newell Rubbermaid, will
leverage Beckham's status as an international sports star to increase
awareness of Sharpie not only as the preferred autograph marker, but also its
many creative uses.
"Like the Sharpie brand, David embodies individuality and creative
expression," said Sharpie global business unit president Howard Heckes. "He is
the rare athlete who transcends nationality and sport to command worldwide
attention, making him the perfect ambassador for Sharpie marker users who are
as passionate about the bold mark of a Sharpie as they are about the colors,
variety and almost limitless uses of the product."
Heckes says the deal will feature Beckham in a global marketing campaign
in key regions around the world, including North America, Latin America,
Europe and Asia Pacific.
"I have always enjoyed signing autographs for people, especially since I
used to love getting my heroes' signatures when I was younger," said David
Beckham. "I love to use Sharpie markers, so it's a natural choice for me to
partner with them."
Complete details of the Sharpie-Beckham campaign, which will also include
print and online advertising, promotional and in-store support, will be
announced in May.
The Sharpie(R) brand has a long history of sports sponsorships in the
United States. Among the top-name athletes Sharpie has previously partnered
with are NASCAR's Dale Earnhardt Jr., Pro Football wide receiver Terrell
Owens, Pro Football Hall of Famers Steve Young and Howie Long, and legendary
golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to
sign autographs because they leave a bold, permanent mark.
For more than 40 years, Sharpie has been the popular brand of permanent
marker associated with the autograph experience. Newell Rubbermaid Office
Products Group, maker of Sharpie(R) markers, is a worldwide leader in the
manufacturing and marketing of writing instruments, art products and office
organization and technology products, including such well known brands as
Paper Mate(R), Sharpie(R), DYMO(R) Parker(R), Waterman(R), EXPO(R),
uni-ball(R), and Rolodex(R), among others. Visit http://www.sharpie.com for
FOR MORE INFORMATION:
Mike Finn, Sharpie
Agatha Thaller, Weber Shandwick
For further information:
For further information: Mike Finn of Sharpie, +1-630-481-2195, Mobile,
+1-708-539-5301, email@example.com; or Agatha Thaller of Weber Shandwick,
+1-314-552-6785, Mobile, +1-314-607-0059, firstname.lastname@example.org, for
Sharpie Web Site: http://www.sharpie.com/