Dave Perkins Named CEO, Molson Canada



    
    Brewer Picks 28-year Molson Veteran to Lead Canadian Business

    
    DENVER and MONTREAL, June 2 /CNW/ -- Global brewer Molson Coors (NYSE:  
TAP) has named one of its senior executives and a 28-year Molson veteran to
the top post at Molson in Canada.  Dave Perkins, 55, assumes the role of
President and Chief Executive Officer, Molson Canada effective June 5, 2009.
He previously held the dual role of president of Molson USA and president of
market development for Molson, Inc. in North America.  Most recently, Perkins
was president of Molson Coors' Global Brand and Market Development
organization.

    "In addition to his many years of senior leadership experience in the
brewing industry, Dave brings extensive brand-building expertise in Canada,
the U.S. and global markets to this position," according to Peter Swinburn,
CEO, Molson Coors Brewing Company. "As a long-time champion of Molson brands
with a deep understanding of the Molson brand portfolio and Canadian markets,
Dave's transition will be quick and seamless."

    "Leading Molson in Canada is a once-in-a-lifetime opportunity, and I look
forward to the chance to work with the best people in beer to continue
building the best brands in the business," said Perkins.  "We have a great
heritage, great brands, and there are a lot of beer drinkers in the world who
haven't tasted a Molson yet.  I think we can win them over."

    As a member of the Molson Coors executive team, Perkins will continue to
head-up the company's strategy organization in Denver and chair the company's
Brand & Innovation Council, which sets marketing strategy for the enterprise.

    Kevin Boyce, who served as CEO for the past 4 years, is stepping down to
pursue other opportunities. During his tenure, Molson achieved a number of
significant milestones, including the opening of a new brewery in Moncton,
successful conclusion of a joint venture agreement to market Modelo brands
across all of Canada, and the growth of Molson's super premium portfolio
through the acquisition of Creemore Springs brewery and the extension of the
Rickard's brand.

    "We appreciate Kevin's leadership and his contributions to making Molson
one of the strongest and most popular brands in the Canadian market," said
Swinburn.
    

    About Molson Coors Brewing Company:
    
    Molson Coors Brewing Company is one of the world's largest brewers. It
brews, markets and sells a portfolio of leading premium quality brands such as
Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light
in the US, Canada, the UK and more than 30 countries in North America, Europe
and Asia. In the US, Molson Coors shares ownership in the market's
second-largest brewing company, MillerCoors, through a joint venture. For more
information, visit the company's Web site, www.molsoncoors.com.
    



    




For further information:

For further information: Marieke Tremblay, +1-514-590-7212,
marieke.tremblay@molson.com, or Ferg Devins, +1-416-427-0716,
Fergie.devins@molson.com, both of Molson Web Site: http://www.molsoncoors.com 
                http://www.coors.com

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Molson Coors Brewing Company

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