Danish Lottery Danske Lotteri Spil A/S Extends Instant Ticket Printing Contract with Pollard Banknote

WINNIPEG, March 31, 2016 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to announce that it has signed an extension to its three-year contract for the printing of instant tickets with Danske Lotteri Spil A/S, Denmark's national lottery. Under this extension agreement, Pollard Banknote will continue to provide instant tickets and related services to the Lottery until March 31, 2017.

This extension continues the strong partnership between Pollard Banknote and Danske Lotteri Spil A/S, which began in 2008 and continues to be an exceptionally cooperative and effective working relationship. This contract extension is a testament to Pollard Banknote's ability to foster enduring and reliable relationships with its Lottery partners to fulfill the common goal of increasing revenues and profits to support good causes. The Lottery has achieved notable sales success with several of the company's industry-leading innovations, including Scratch Tab™. Scratch Tab™ games offer a Lottery's players big value, often in an oversized ticket, and can be adapted to a variety of themes and ticket sizes. The Lottery has also utilized Pollard Banknote's Neon inks as well as its proprietary Scratch FX®, adding sparkle and shine to create a vibrancy and excitement that cuts through retail clutter.

"We have developed a very strong partnership with Pollard Banknote, utilizing many of the company's tactical marketing strategies and imaginative product innovations," said Henrik Greve Jensen, Product Development Manager, Danske Lotteri Spil A/S.  "We look forward to building on the success we have already achieved together."

"We are very proud of our enduring partnership with Danske Lotteri Spil A/S," said Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote. "Through ongoing consultation, the Lottery has taken advantage of many of our company's innovations over the years, and this extension confirms the Lottery's confidence in our ability to develop products that continue to engage players."

Started in 1949, Danske Lotteri Spil A/S is a subsidiary of Danske Spil A/S and is part of the Danske Spil Group. All Lottery proceeds go to good causes—thousands of Scouts, volunteer association leaders, musicians, outdoor enthusiasts, students, and many more will benefit from lottery funds each year. The Danske Spil Group is 80 percent state-owned, while the National Olympic Committee and Sports Federation of Denmark (DIF) and the Danish Gymnastics and Sports Associations (DGI) each own 10 percent.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE Pollard Banknote Limited

For further information: Doug Pollard, Co-Chief Executive Officer, Telephone: (204) 474-2323, E-mail: dpollard@pbl.ca; John Pollard, Co-Chief Executive Officer, Telephone: (204) 474-2323, E-mail: jpollard@pbl.ca; Rob Rose, Chief Financial Officer, Telephone: (204) 474-2323, E-mail: rrose@pbl.ca


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