DANCING WITH THE STARS Season Premiere Sets New Ratings Record For /A\ With
2.1 Million Viewers

- Highly-anticipated Season 10 premiere peaks with 2.7 million viewers and wins the night -

TORONTO, March 23 /CNW/ - Last night, 2.1 million viewers made the most star-studded season premiere of DANCING WITH THE STARS yet a new benchmark for /A\. Peaking at 2.7 million viewers, the episode set a new ratings record for the network, besting previous record-holder AMERICA'S GOT TALENT (1.44 million/Sept. 16, 2009). Hosted by Tom Bergeron and new co-host, Brooke Burke, the Season 10 premiere was the No. 1 program of the night on Canadian television. In the key Adult 18-49 and 25-54 demos the premiere delivered 832,000 and 816,000 viewers respectively.

With a fresh new look and a celebrity cast bursting with personality, DANCING WITH THE STARS out-danced the competition, including HOUSE (FOX/Global, 1.1 million) at 8 pm and 24 (FOX/Global, 1.3 million) at 9 pm. The episode also provided a strong lead-in for CASTLE (ABC/ /A\, 669,000), which was No. 2 at 10 p.m. behind CSI: MIAMI (CBS/CTV, 1.9 million). DANCING WITH THE STARS delivered more than twice as many viewers than when it last premiered on /A\ (March 9, 2009).

(xx) Media Note (xx) - Download photos from DANCING WITH THE STARS at www.ctvmedia.ca/Atv.

In Week 2, all of the couples return to dance their second routines in a two-hour show, Monday, March 29 at 8 p.m. ET/PT on /A\.The couple with the lowest combined judges' scores and public votes for both performances will be sent home on the one-hour DANCING WITH THE STARS results show Tuesday, March 30 at 8 p.m. ET/PT on /A\ (visit Atv.ca http://www.atv.ca to confirm local broadcast times).

    
    About /A\
    ---------
    

Fresh and dynamic, /A\ is Canada's third-ranked private network, home to established Top 20 hits, critical favourites and big-buzz new series. /A\ delivers Canadian television's fastest-growing audience in Atlantic Canada, Ontario and British Columbia as well as in Alberta on ACCESS in certain primetime hours. /A\ spotlights day-to-day life in local communities in Victoria/Vancouver, Barrie/Toronto, Ottawa, London and Windsor through its award-winning /A\ News programming. /A\ is owned by CTV Limited, a division of CTVglobemedia, Canada's premier multi-media company. More information about /A\ may be found at www.atv.ca.

Source: BBM Canada (audiences prior to Aug. 31/09 based on BBM Nielsen Media Research Mark II meters)

SOURCE 'A'

For further information: For further information: Jim Quan, CTV Inc., (416) 384-5311 or jim.quan@ctv.ca

Organization Profile

'A'

More on this organization

News - Media

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890