Dairy Farmers of Canada names Twist Image digital marketing agency of record



    Twist Image to brand, develop and deploy organization's web initiatives

    MONTREAL, Feb. 23 /CNW Telbec/ - Dairy Farmers of Canada (DFC), the
national policy and promotional organization representing Canada's dairy
farmers, has selected award-winning Twist Image as its digital marketing
agency of record.
    Dairy Farmers of Canada has mandated Twist Image to brand, develop and
manage a suite of targeted web properties that promote the benefits of milk
products. The agency will also launch a mix of complementary digital marketing
initiatives to attract and engage users.
    The selection of Twist Image marks a pivotal phase in DFC's technical
evolution. Following an intensive internal review, DFC articulated its need
for a partner who had the strategic, technical and creative expertise to
promote dairy products online to an increasingly savvy digital audience. Twist
Image was one of several agencies who pitched for the opportunity as part of a
highly competitive bid process.
    "We're very excited about our new relationship with Dairy Farmers of
Canada." said Mark Goodman, Chief Executive Officer at Twist Image. "It is a
dynamic organization with a strong sense of where it wants to go in the
digital space. This opportunity will bring all our core competencies into
play."
    "There is an immediate synergy between our organization and Twist Image,"
said Ian MacDonald, National Director, Nutrition and Marketing for Dairy
Farmers of Canada. "Twist Image understands where we need to go strategically,
and they have the creative talent and technical expertise in house to take us
there, and beyond."

    About Dairy Farmers of Canada

    Dairy Farmers of Canada (DFC) is the national organization representing
Canada's dairy farms. DFC strives to create favourable conditions for the
Canadian dairy industry, today and in the future, and is mandated to promote
the wholesome goodness of milk and milk products to Canadians. All DFC
activities are completely funded by dairy farmers across Canada.

    About Twist Image

    With offices in Montreal and Toronto, Twist Image is one of the leading
digital marketing agencies in Canada. The agency works with an in-house team
of strategists, creators and developers who actively explore and shape the
web's changing landscape. The result: through strategy, design, content, and
technology, Twist Image creates digital marketing initiatives that inspire,
ignite and spread.




For further information:

For further information: Solange Heiss, Assistant Director, Marketing
and Nutrition, Communications, Dairy Farmers of Canada, (514) 284-1092;
Vanessa Joanes, Account Director, Twist Image, (514) 987-9992 Ext. 112

Organization Profile

Dairy Farmers of Canada (DFC)

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