Dairy Farmers of Canada invites Canadians to visit a dairy farm virtually

New videos show dairy farmers' commitment to producing high quality milk

MONTRÉAL, March 27, 2014 /CNW/ - Dairy Farmers of Canada (DFC) recently launched a new website dedicated to the commitment of dairy farmers and the quality of Canadian milk. The website, www.CanadianMilk.ca, provides information about 100% Canadian milk and includes six videos about healthy cows, safety standards, accountability, strict regulations, consistent quality, and innovation - all of upmost importance to Canadian dairy farmers.

"We invite all Canadians to meet and visit some of our farmers on their farm through these visually informative videos," says Geneviève Latour, assistant director, marketing & nutrition communications at DFC. "Canadian dairy farmers are very passionate and dedicated to producing high quality Canadian milk and it is beautifully captured in these videos."

The six videos follow three dairy farming families: the Bouwman family from Chilliwack, British Columbia; the Keunen family from Kerwood, Ontario; and the Irving family from Pugwash, Nova Scotia. Each family takes viewers through their farm and shows them how they ensure quality on their farm from how they care for their cows to how milk production is managed in order to produce high quality Canadian milk.

"These videos clearly reiterate that Canadians can feel confident about looking for the 100% Canadian Milk symbol and choosing dairy products made from 100% Canadian milk," adds Ms. Latour.

Look for the Symbol
The 100% Canadian MilkTM symbol is a seal of origin that guarantees the dairy products you're buying are made from 100% Canadian cow's milk. When you buy dairy products made from 100% Canadian milk renowned for its quality, purity and great taste, you're also supporting Canadian dairy farmers. Make sure to look for the symbol on the packaging when you're picking up dairy products like cheese, yogurt, butter, cream, and ice cream.

About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) strives to create favourable conditions for the Canadian dairy industry, today and in the future.  DFC works to maintain policies that foster the viability of Canadian dairy producers and to promote quality Canadian dairy products made from 100% Canadian milk as part of a healthy balanced diet.

Video with caption: "Meet the Keunen family in Kerwood, Ontario who are committed to producing high quality Canadian milk. ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140327_C7449_VIDEO_EN_38413.mp4&posterurl=http://photos.newswire.ca/images/20140327_C7449_PHOTO_EN_38413.jpg&clientName=Dairy%20Farmers%20of%20Canada%20%28DFC%29&caption=Meet%20the%20Keunen%20family%20in%20Kerwood%2C%20Ontario%20who%20are%20committed%20to%20producing%20high%20quality%20Canadian%20milk%2E%20%0D%0A&title=On%20the%20Keunen%20Family%20farm&headline=Dairy%20Farmers%20of%20Canada%20invites%20Canadians%20to%20visit%20a%20dairy%20farm%20virtually

SOURCE: Dairy Farmers of Canada (DFC)

For further information:

Geneviève Latour / Sandra Da Silva
Dairy Farmers of Canada
514-284-1092 / 905-817-2001

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Dairy Farmers of Canada (DFC)

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