DaimlerChrysler Canada Reports March Sales up, Eighth Month of Sales Increases



    
    -   Sales up 8.7 per cent for March
    -   Eight consecutive month of sales increases
    -   Compact Cars and SUVs drive Chrysler Group to 2nd best seller in
        Canada for March and Q1
    -   Jeep Brand grows 133 per cent with hot new products
    

    WINDSOR, ON, April 3 /CNW/ - DaimlerChrysler Canada today reported a
total of 21,011 vehicles sold in March, including 4,779 cars and 16,232
trucks. Compared to March 2006 when 19,330 units were sold, sales for the
month are up 8.7 per cent. Year-to-date sales through March are up 3.5 per
cent.
    "Retail consumer trends combined with the expansion of our product line
has helped Chrysler Group to have the 2nd best selling lineup in Canada for
the first quarter," said Dave Buckingham, Vice President - Sales,
DaimlerChrysler Canada. "Specifically, we have seen increasing demand for
affordable compact cars and SUVs, and continuing need for full size pickup
trucks, both trends that benefit Chrysler in Canada."

    March and Q1 Consumer Trends
    In 2007, DaimlerChrysler Canada is offering three different four-cylinder
engine compact car and SUV models (Dodge Caliber, Jeep(R) Compass and Jeep
Patriot), which are carving out an increasingly larger share of these
important segments. Total March compact car and SUV sales are 3,258 units, up
154 per cent from the company's March sales in the same segments last year. On
a year-to-date basis, Chrysler Group sales in these segments are 8,092, up 281
 per cent. Chrysler Group's compact vehicle growth is having the effect of
both enlarging the segments, and in some cases, taking market share from
traditional leaders.
    "The most important products in the business, in terms of delivering high
fuel economy, can be found in the compact car and SUV segments. And right now,
Chrysler Group has three uniquely-designed vehicles that are finding a lot of
Canadian buyers. Our message to the marketplace is if you are in the market
for a compact vehicle in Canada, you need to see a Chrysler, Jeep and Dodge
dealership," said Buckingham.
    In terms of pickup trucks, both Dodge Ram and Dodge Dakota had positive
sales results in March, up 22 per cent and 25.6 per cent respectively.
Year-to-date, Dodge Ram, which is the Chrysler Group's 2nd highest volume
product, is up 19.8 per cent. Over the last year, Dodge has brought to market
various upgrades to the Ram lineup including the Mega Cab and expanded heavy
duty 2500 and 3500 models.

    March highlights
    In March, growth was aided by incremental sales of new nameplates,
including Dodge Nitro (925 units), Dodge Avenger (610 units) and Chrysler
Aspen (148 units). Jeep brand sales were up 133 per cent on the strength of
its new nameplates (Jeep Compass and Jeep Patriot), as well as growth from
Jeep Grand Cherokee (up 27.6 per cent) and Jeep Wrangler (up 239 per cent over
TJ).

    Year-to-date highlights
    Helping Chrysler Group raise its sales 3.5 per cent for the quarter and
secure its position as the 2nd best selling product lineup in Canada is strong
growth of the Dodge Caliber (up 425 per cent), Jeep Wrangler (up 206 per cent)
and the Dodge Charger (up 14.3 per cent).

    April Consumer Promotion
    In April, DaimlerChrysler Canada's consumer promotion "Canada's Choice"
will be extended to offer a choice of added value to consumers on top of other
price and financing incentives. Canada's Choice gives eligible vehicle
purchasers the option of selecting one of the three following purchase
rewards: up to $1,500 in Mopar Accessories to customize their vehicle any way
they desire, or up to $1,000 in free gas or up to $750 in a Bonus Cash Rebate.

    Sales data sheet available.

    Additional information and news from DaimlerChrysler is available on the
Internet at: http://media.daimlerchrysler.com





For further information:

For further information: Contact: Stuart Schorr, (519) 973-2253
(office), (519) 562-7353 (cell), ss509@dcx.com; Dana Ariss, (519) 973-2869
(office), (519) 984-1937 (cell), da620@daimlerchrysler.com

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