Apple Valley UltraStar Announced as Second Movie Theatre in California to
Feature Innovative Motion-enhanced Experience
LONGUEUIL, QC, July 6 /CNW Telbec/ - D-BOX Technologies Inc. (DBO.A on
the TSX Venture Exchange), a leader in innovative motion technology for the
entertainment industry announced today its second agreement with San
Diego-based UltraStar Cinemas to install 22 motion-enhanced seats at the
company's Apple Valley Cinemas in San Bernardino, California.
Offering moviegoers an unmatched, realistic immersive experience, D-BOX
Motion Designers utilize the company's proprietary D-BOX MOTION CODE(TM)
technology to custom code each movie, frame by frame, resulting in subtle,
refined movements designed to work in perfect sync with the onscreen action.
Since debuting its breakthrough technology to the world earlier this year
in Hollywood, D-BOX is continuing to grow at a rapid pace and is now featured
in seven movie theaters in the United States and Canada. UltraStar's Apple
Valley location is the latest theatre to install D-BOX's motion-enhanced seats
and will open to the public with the sixth installment of the epic movie
favorite, Harry Potter and the Half-Blood Prince July 15.
"D-BOX continues to experience tremendous growth and we're thrilled to be
partnering again with UltraStar Cinemas," stated Claude Mc Master President
and Chief Executive Officer of D-BOX Technologies. "D-BOX Motion technology is
designed to enhance the moviegoing experience and with the release of the new
Harry Potter movie we look forward to reaching a new audience with franchise
"We've seen an overwhelming response from moviegoers who have experienced
D-BOX's technology at our Surprise, Arizona theatre," said Damon Rubio, vice
president of Operations at UltraStar Cinemas. "UltraStar Cinemas has always
been on the cutting-edge of theatre technology with our all digital theatres
and we're thrilled to launch this second location. It is the first movie
theatre in the San Bernardino area to offer D-BOX Motion technology."
In addition to the Apple Valley UltraStar Cinemas, there are five
additional U.S. movie theaters that feature D-BOX's innovative,
motion-enhanced seat technology and one in Canada including the first
UltraStar location in Surprise, Arizona; Mann Chinese 6 Theatre in Hollywood,
California; Galaxy Highland Theatre in Austin, Texas; Theatres at Mall of
America in Bloomington, Minnesota; Galaxy Cannery Theatre in Las Vegas, Nevada
and Cineplex Odeon Queensway in Etobicoke, Ontario.
For more information or to reserve tickets visit,
D-BOX Technologies designs and manufactures leading edge high-technology
motion systems mainly suited to the needs of the entertainment industry. With
its unique, patented technology, D-BOX MOTION CODE(TM) uses motion codes
specifically programmed for each film, TV program or video game, which are
sent to a motion generating system integrated within either a platform or a
The resulting motion is perfectly synchronised with all onscreen action,
creating an unmatched realistic, immersive experience. To date, D-BOX MOTION
CODE(TM) is available on more than 850 titles. Accordingly, many prominent
Hollywood studios have started embedding D-BOX MOTION CODE(TM) on selected
high definition Blu-ray(TM) releases. By reaching agreements with the leaders
of both the motion picture and gaming industries, D-BOX's award-winning motion
technology is gradually proving itself as a new global standard in the
D-BOX is a publicly traded company listed on the TSX Venture Exchange
under the symbol DBO.A. For further information please see www.d-box.com.
D-BOX(R) is a registered trademark and D-BOX MOTION CODE is a trademark of
D-BOX Technologies Inc. Other names are for informational purposes only and
may be trademarks of their respective owners.
About UltraStar Cinemas
UltraStar Cinemas is headquartered in San Diego County and operates 120
screens at 13 sites throughout Southern California & Arizona. In 2006,
UltraStar Cinemas became the first theatre company in the United States to be
fully equipped with Pure Digital Cinema(R) powered by DLP Cinema(R) technology
in all of its locations. UltraStar Cinemas has historically been an innovator
on the cutting edge of theatre technology and continues to be a pioneer of the
digital age of cinema by bringing alternative entertainment to the big screen,
including such live events as the Academy Awards(R), concerts & sporting
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