Cypak Compliancy Connection Powers Stora Enso Pharma DDSi



    STOCKHOLM, Nov. 20 /CNW/ - Stora Enso, a leading producer of
pharmaceutical packaging boards, has launched Pharma DDSi , the first
intelligent pharmaceutical packaging solution to use Cypak's Compliancy
Connection.
    Compliancy Connection is a standard low-cost electronic module built
around a single RFID microchip and is designed to be embedded in
pharmaceutical packaging. Electronic sensors are printed onto the packaging to
detect when a dose of medicine is removed.
    Non-compliance is increasingly recognized as a major problem in health
care. Experts believe that over 50% of people do not take their medication as
prescribed, causing tens of thousands of avoidable admissions to hospitals and
care homes.
    There are many reasons for non-compliancy. Memory lapses result in people
skipping a dose or even taking multiple doses. Some people worry about
side-effects, others misinterpret the instructions on how to take the
medication. Sometimes children take medicines that are not intended for them,
and older people struggle to open the packaging. Lack of objective compliancy
data may even cause doctors to switch medication or increase dosage levels
unnecessarily.

    
    Pharma DDSi is a holistic solution that improves compliancy, providing
objective data to caregivers and patients alike:

    -  Electronics embedded in the package provide reminders, record
       medication events, and transmit the medication history to the
       care-giver.

    -  A printed questionnaire captures the patient's feelings when taking
       medication. Direct communication to a specialist warns of side-effects
       and enables early intervention.

    -  DDSi is a carton solution. Clear instructions for use are printed on
       the packaging.

    -  Stora Enso also offers child resistant and senior friendly packaging
       solutions.
    

    Pharma DDSi works with a variety of database solutions including
PackAgent Compliance Monitoring software. This system is used for tracking and
tracing the packages, capturing the compliance data and sharing results.
    Per Nathanaelson, Cypak CEO, comments: "The low-cost electronic solution
provided by Cypak, combined with Stora Enso's expertise, is further opening
the way for widespread global adoption of intelligent pharmaceutical
packaging."
    Ismo Saarinen, Director, Pharmaceutical Solutions, Stora Enso, comments:
"Pharma DDSi is a ground breaking solution. Together with Cypak we will
continue to drive innovation, affordability, and connectivity."

    Links: http://www.cypak.com and http://www.storaenso.com/pharma





For further information:

For further information: Cypak: Chris Johnson, chris@cypak.com, Tel:
+31-652446222; Stora Enso: Ismo Saarinen, ismo.saarinen@storaenso.com,
+358-2046-21221

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