CX Digital Media Leads Industry with the Launch of its Affiliate Advisory Board



    TORONTO, July 8 /CNW/ - CX Digital Media, a division of Cyberplex Inc.
(TSX: CX), a leader in web advertising solutions and online customer
acquisition strategies, today announced the launch of its Affiliate Advisory
Board, a dynamic group of web publishers from a variety of verticals and web
publishing specialties.
    The formation of CX's Affiliate Advisory Board is the first of its kind
within the CPA online advertising industry. The CX Affiliate Advisory Board
(AAB) members represent the leading Cost per Action (CPA) web publishers in
North America and set the foundation for what industry experts predict will be
the fastest growing niche in the online advertising market.
    Leading with innovation, the mission of CX's Affiliate Advisory Board is
a peer-to-peer forum to discuss strategic updates on emerging trends, business
challenges, legislation and regulation, and to further drive adoption of
performance based advertising models.
    "The AAB's input will be reflected in our business as we continue our
trend of aggressive growth and innovation within the online advertising
industry," said Geoffrey Rotstein, CEO & President, Cyberplex Inc.
    "I am thrilled I was invited to join CX Digital Media's Affiliate
Advisory Board at this pivotal point in the development of the industry," say
Gauher Chandry, Author, Pay Per Click Formula. "It is exciting to be able to
participate in a forum of my peers to discuss best practices, industry trends
and the overall growth within the CPA marketplace."

    About CX Digital Media
    ----------------------
    CX Digital Media, a division of Cyberplex Inc., is Canada's largest
performance-based online advertising company specializing in customer
acquisition strategies and conversion.
    With its proprietary real time tracking technology, and leveraging a vast
network of publishers, CX Digital Media generates the largest precision reach
and most effective advertising in the industry.

    About Cyberplex Inc.
    --------------------
    Cyberplex Inc. (TSX:CX) is a leader in providing web advertising
solutions and online customer acquisition strategies, as well as application
expertise, to its clients.
    The Company, through its subsidiaries, has developed a proprietary
affiliate network which combined with advertising relationships and teams of
technology consultants and design, usability and solutions specialists, assist
customers with all aspects of their web-based programs as they design, develop
and promote solutions that deliver results. Cyberplex is frequently the firm
of choice for business leaders looking for reliable solutions. Cyberplex
serves clients across Canada and the US, and is headquartered in Toronto,
Canada with offices in San Diego and Halifax.

    Forward-Looking Statements

    This news release may contain forward-looking statements that are based
on management's current expectations and are subject to known and unknown
uncertainties and risks, which could cause actual results to differ materially
from those contemplated or implied by such forward-looking statements.
Cyberplex is under no obligation to update any forward-looking statements
contained herein should material facts change due to new information, future
events or otherwise.
    -------------------------------------------------------------





For further information:

For further information: Susie Ibbotson, Media Relations, Cyberplex,
(416) 260-4763, 1-888-597-8889 ext. 4763, susie.ibbotson@cyberplex.com

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CYBERPLEX INC.

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