'CWorks Aware' Campaign Connects the International Dots via TV, the
Internet, and Advertising
KUALA LUMPUR, MALAYSIA, November 19 /CNW/ - CWorks Systems Berhad
(Mesdaq:CWS 0079), a global provider of maintenance information software,
announced that it is launching its first international media campaign called
'CWorks Aware.' In this campaign, CWorks will showcase two distinct industries
using its facility maintenance software in commercials that will be televised
beginning today on BBC World.
BBC World reaches 65 million viewers worldwide per week and is
broadcasted in English in more than 200 countries. The 'CWorks Aware'
initiative is designed to bring CWorks Free Maintenance Software to millions
of new users worldwide.
"Every office building, hotel, hospital, manufacturing plant, and even
sports stadium depends on proper maintenance to operate efficiently," stated
Abdul Rani, CEO of CWorks Systems. "We want the world to know that operations
can be improved through the use of facility management software and this
software is available at no cost from our website."
The first commercial airing will feature Leeds Castle in England, whose
facilities managers face the daunting task of maintaining a 14th century
castle in the 21st century. After Leeds, a second commercial is scheduled to
air which profiles Kauai BackCountry Adventures, an eco-tourist adventure
company, using CWorks software to ensure 200 feet high ziplines are safe and
to reduce repair costs associated with the upkeep of all-terrain recreational
vehicles at KBA.
CWorks' TV advertising campaign will run on BBC World from November 2007
thru January 2008 in Australia, North America, Asia Pacific, Middle East and
Europe. To further drive traffic to the CWorks' website, these advertisements
will also be dispersed via the BBC World TV channels and uploaded to various
video sharing sites on the internet such as www.xbb.tv as well as CWorks'
This 'CWorks Aware' Campaign is made possible through the efforts of
Cuzzy Media Sdn. Bhd, Malaysia, and BlabberMouth PR, USA. Cuzzy Media, a
pioneer in total media communications, designed and produced the international
campaign and collaborated with BlabberMouth PR, which spearheaded CWorks'
public relations efforts in the US.
CWorks' products are offered at www.cworks.com.my and CWorks Free can be
downloaded at no cost to the user.
Note to editors: To learn more about CWorks Systems Berhad, visit
For further information:
For further information: BlabberMouth PR for CWorks Systems Berhad Vada
Dillawn, 512-241-1945 firstname.lastname@example.org