Cuts, scrapes and skinned knees...it's playground season again



    
    First of its kind, portable antiseptic spray offers infection protection
    on-the-go
    

    TORONTO, June 23 /CNW/ - The warm weather has arrived and that means
playground season has officially begun! Unfortunately, minor injuries are an
inevitable part of outdoor play, with 40 per cent of cuts and 60 per cent of
scrapes occurring outside the home(1). This means children may be at an
increased risk of infection, with playgrounds more germ-infested than even
public washrooms. A 2007 ABC News report examined 60 playgrounds and found
that 59 contained harmful bacteria or mould that could lead to infections(2).
    At home, most Moms are equipped with the essentials to treat minor
wounds. However, when summer arrives and kids are spending more time at the
playground, many Moms don't have the basics on hand. With new POLY TO GO(TM),
unpreparedness is a thing of the past! It offers Moms the opportunity to treat
minor wounds on the spot - limiting the chance of infection. The "no touch, no
sting" antiseptic spray, from the makers of POLYSPORIN(R), provides effective
infection protection on-the-go while also relieving pain from minor cuts,
scrapes and burns.
    "Infection is always a concern, even with minor cuts and scrapes," said
Dr. Carlye Jensen, Family and Emergency Medicine Physician. "Every wound
should be treated quickly to speed healing, prevent infection and reduce
scarring, but it's not always easy to treat these injuries when you're away
from home. A portable, convenient option like POLY TO GO(TM) is a great option
for busy parents."

    Clean, Treat, Cover!

    Properly treating a wound involves a three-step process: clean, treat and
cover. To help speed healing and reduce scarring, all cuts and scrapes should
be thoroughly cleaned, treated with a topical antibiotic, and covered with a
bandage. Many Canadians think a wound should be left to dry out; however, this
is a common misconception. Tests show that wounds can heal up to four days
faster when the clean, treat, cover process is followed(3). Despite this
information, only 13 per cent regularly follow the clean, treat, cover
process.
    An Ipsos-Reid minor wounds study(4) found that 66 per cent of people
believe that an ointment that kills infection-causing bacteria should be used
to treat minor wounds properly yet, only 18 per cent currently do this.
    "As a Mom and doctor, infection is always a concern whether it's from a
small scrape, cut or even a bug bite," said Dr. Jensen. "It's great that there
is now an option for parents to quickly and easily treat minor wounds when
they happen. When you're out, it's not always easy to rush home to treat a
minor cut or scrape, but with a portable, topical antiseptic spray, parents
can kill infection-causing bacteria on the spot. Treating wounds right away
also helps to speed the healing process and minimize scars. "
    A first-of-its-kind product in Canada, POLY TO GO(TM) provides instant
infection protection in a pinch. Used to kill bacteria and help prevent
infection until the injury can be thoroughly cleaned, treated and covered,
POLY TO GO(TM) is the first step toward faster healing and less scarring.
    POLY TO GO(TM) is now available in drugstores and other retail outlets
across the country, with a suggested retail price of $7.99. Visit
www.polysporin.ca to learn more.

    
    (1) US Cuts & Wounds Habits and Practices
    (2) Playing with Danger: Germy Playgrounds, www.abcnews.com, September
        2007
    (3) Leyden and Berger
    (4) Ipsos Reid Johnson & Johnson Pre Post Ad Tracking
    

    ABOUT POLYSPORIN(R)

    POLY TO GO(TM) and POLYSPORIN(R) are owned and marketed by Johnson &
Johnson Inc. Canada. Johnson & Johnson Inc. is a member of the Johnson &
Johnson Family of Companies, the world's most comprehensive and broadly based
manufacturer of health care products, as well as a provider of related
services, for the consumer, pharmaceutical, and medical devices and
diagnostics markets. Johnson & Johnson Inc. Canada markets innovative products
focusing on skin care, baby care, wound care, oral health and women's health.





For further information:

For further information: product samples or to arrange an interview with
Dr. Jensen, please contact: Angie Di Rezze, Edelman, (416) 979-1120 x308,
angie.direzze@edelman.com

Organization Profile

POLYSPORIN

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890