TORONTO, Jan. 5 /CNW/ - Starting today, the much loved winter ritual of
making angels in the snow has a charitable twist. The makers of Curel(R)
moisturizers are issuing a challenge to Canadians: photograph yourself making
a snow angel and upload it to www.curel.ca. For every photo uploaded, Curel
will donate one dollar to Starlight Children's Foundation, a non-profit
organization dedicated to helping seriously ill children and their families
cope with their pain, fear and isolation through entertainment, education and
"The Curel Snow Angels campaign is designed to inspire individuals and
families to make snow angels together in support of children in need," said
Heather Carney, senior brand manager for Curel. "By uploading snow angel
photos to www.curel.ca, Canadians will help fund Starlight Children's
Foundation's important work with children with illnesses and their families."
The Curel Snow Angels campaign runs from today until the end of March. In
addition to the online photo component, the program also includes a 50 cent
donation for every Curel moisturizer purchased throughout the campaign. By
encouraging Canadians to participate in the program, Curel hopes to donate
$25,000. Curel and the Starlight Children's Foundation share a common goal of
comforting and maintaining the well-being of Canadians. While Starlight
provides emotional comfort and support, Curel is focused on the physical
health of our skin: with every drop, your skin receives the moisture it needs
for 24-hours of comfort.
The Starlight Children's Foundation of Canada is an international
non-profit organization dedicated to brightening the lives of seriously ill
children and their families. Formed in 1983 with the granting of a single wish
for a young cancer patient, Starlight soon began to expand the breadth of its
services far beyond the wish program. Seeking to address the many challenges
seriously ill children and their families face, Starlight offers an impressive
array of in-hospital, outpatient, school and home-based programs free of
charge to children, families, and healthcare professionals during the course
of an illness and during recovery.
"We hope that this campaign will bring more awareness to the quiet
struggles that families with ill children face everyday," said Laura Mountjoy,
executive director of the Starlight Children's Foundation. "We are looking
forward to seeing Canadians get involved in the Curel Snow Angels campaign and
make a difference in a child's life. These families are in crisis, but with
your help we can do our best to alleviate some of the strain and anxiety
related to an ill family member and bring a smile back to their faces."
Curel moisturizers are available at mass, grocery and drug stores across
Canada in a range of products designed for varying skin types. The line
includes Continuous Comfort Original and Fragrance-Free formula, Extreme Care
Intensive formula, as well as Life's Stages, the latest collection of skin
care. Curel's Life's Stages targets the various skin issues experienced
throughout a woman's life starting with Pregnancy & Motherhood, Age-Defying,
and Menopause & Beyond.
To learn more about the Curel Snow Angels campaign or to get involved
please visit www.curel.ca. For more information about the Starlight Children's
Foundation, please visit www.starlightcanada.org.
Kao Brands Canada Inc., located in Mississauga, Ontario, is a subsidiary
of the Kao Brands Company, which is wholly owned by The KAO Corporation of
Tokyo, Japan. Kao Brands Company is a leading manufacturer of premium beauty
care brands that are recognized around the world for their innovation and
quality. The Company brand portfolio includes John Frieda(R) Frizz-Ease(R),
Sheer Blonde(R), Beach Blonde(R), Brilliant Brunette(TM), Radiant Red(TM),
Luminous Colour Glaze(TM) and Luxurious Volume(TM), Jergens(R), Curel(R),
Bioré(R), and Ban(R).
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: or high resolution images please contact: Cathy
Mitchell, Sylvia Sicuso, APEX Public Relations, (416) 924-4442 ext. 236, 255,