CTV's 4REAL Gets U.S. Network Television Premiere on The CW



    - Becomes seventh CTV series to be broadcast in the U.S. -

    TORONTO, Aug. 8 /CNW/ - CTV announced today that its inspiring eight-part
documentary program 4REAL has become the latest original Canadian series to be
picked up for broadcast on U.S. network television. 4REAL will premiere Sept. 
21 as part of The CW's new Sunday night line up. The announcement follows a
deal between Media Rights Capital (MRC) and Vancouver's Direct Current Media,
producers of the series in association with CTV and MTV Canada.
    4REAL is the fourth CTV series this year to be picked up for U.S.
broadcast, joining Flashpoint (CBS), The Listener (NBC), and Spectacle: Elvis
Costello with... (Sundance Channel). 4REAL brings the total number of CTV
original series airing in the United States to seven, along with Degrassi: The
Next Generation (The N), Corner Gas (WGN) and MTV Canada's The Hills After
Show (MTV U.S.).

    (xx)Media Note(xx) - Download hi-resolution images from 4REAL at
    ctvmedia.ca.

    "4REAL is about change, and this U.S. pick-up makes the possibility for
change even greater," said Susanne Boyce, President, Creative, Content and
Channels, CTV Inc. "We are immensely proud of this series. Congratulations to
Sol and Josh as 4REAL continues to inspire viewers around the world."
    "In its first year, 4REAL is being broadcast in almost every market in
the world," said co-creator and 4REAL host Sol Guy. "It's a real testament to
the power and inspiration of the leaders featured in the series, and their
stories."
    4REAL is currently airing on various National Geographic channels
internationally. It has been seen in 166 countries in 35 languages. The series
can be viewed now on demand at mtv.ca.
    Originally broadcast earlier this year on CTV and MTV, 4REAL calls
attention to international social issues and fosters cultural awareness as
celebs journey to some of the most heartbreaking places on earth. Episodes
feature 4REAL executive producer Joaquin Phoenix in Brazil, Cameron Diaz in
Peru, Red Hot Chili Pepper bassist Flea in Haiti, Eva Mendes visiting
Vancouver's Downtown Eastside, and more.
    This past April, 4REAL received international recognition when producers
and co-creators Sol Guy and Josh Thome were honored as the first Canadians to
receive the National Geographic Emerging Explorers Award for their work on the
series. This award recognizes and supports uniquely gifted explorers who are
already making a difference early in their careers.
    In celebration of Guy and Thome's unique sustainable profit sharing
business model, 4REAL has also been screened at the United Nations in New York
as part of the UN's permanent forum on indigenous issues.
    4REAL is produced by Direct Current Media (DCM), in association with CTV
for CTV and MTV. 4REAL is hosted by award-winning producer and co-creator Sol
Guy. Josh Thome is co-creator. Executive Producers of 4REAL are Joaquin
Phoenix, Chris Haddock and Laura Lightbown. Susanne Boyce is President,
Creative, Content and Channels, CTV Inc. More details on the series are
available at 4REAL.com and mtv.ca.
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.





For further information:

For further information: Graham Machacek, (416) 591-7400 ext. 2794,
graham.machacek@muchmtv.ca


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